It's fun to work in a company where people truly BELIEVE in what they are doing
- We're committed to bringing passion and customer focus to the business._
About Fractal
Fractal is one of the most prominent AI and advanced analytics companies globally, helping Fortune 500 organizations power every human decision in the enterprise. Fractal’s mission is to build trust in AI by creating scalable, ethical, and human‑centric AI solutions that drive business impact.
Fractal works across industries including BFSI, Healthcare, Retail, CPG, Technology, and Insurance, and is recognized globally for its innovation, strong culture, and deep analytics expertise.
About Cogentiq CX
Cogentiq CX is Fractal’s AI‑powered customer experience platform designed to transform how enterprises engage with customers across the entire lifecycle. It leverages agentic AI, advanced analytics, and decision intelligence to enable personalized, proactive, and scalable CX at speed.
Cogentiq CX helps organizations:
- Improve customer acquisition and retention
- Optimize marketing and sales effectiveness
- Deliver intelligent, data‑driven customer journeys
- Enable real‑time insights and decisioning across channels
As Cogentiq CX continues to scale globally, marketing plays a critical role in shaping its go‑to‑market success.
Role Overview
The Marketing Associate will play a key role in executing and optimizing marketing initiatives for Cogentiq CX. This role works closely with the India‑based product team and the senior marketing leadership in the US, offering hands‑on exposure to global campaigns, SaaS marketing and CX‑focused demand generation.
This is an excellent prospect for a hands‑on, execution‑oriented marketer who wants to grow in B2B SaaS marketing, work on a global product and build strong cross‑functional collaboration skills.
Key Responsibilities
Campaign Execution & Demand Generation
- Run, monitor, and optimize paid marketing campaigns to drive pipeline and lead quality
-