Develop and manage paid and organic campaigns for lead generation.
- Handle, review, and perform daily account responsibilities associated with Google Ads, Facebook, LinkedIn and other advertising platforms.
- Provide account management of text, display and video ads.
- Provide unique and creative ideas for advertisement creation.
- Implement pay per click strategies for promoting our products.
- Research and analyze competitor ads, keywords and strategies using a variety of tools.
- Maintain and monitor keyword bids daily and maintain within monthly budgets, impression share, quality score and other KPI metrics.
- Provide and implement recommendations for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with our marketing goals.
- Work with design team and develop engaging advertisement copy.
- Design compelling landing pages that have high conversion rates.
- Implement landing page optimization through A/B testing.
- Prepare weekly/monthly progress reports to company management.