We are looking for a creative and responsible Digital Marketer Executivewith minimum 1 year of experience to manage and grow our online presence.
If you understand social media trends, content creation, and student engagement strategies — this role is for you
About the Role
As a Digital Marketing Executive, you will be responsible for building and strengthening our academy’s digital presence. You will promote our culinary courses, workshops, events, and student achievements through various online platforms while creating engaging content that reflects the quality and creativity of our institute
Roles & Responsibilities
Social Media Management
- Handle Instagram, Facebook, and other platforms daily
- Plan and schedule posts (reels, stories, carousels, event updates)
- Reply to comments and DMs professionally
- Increase followers and engagement organically
- Coordinate with faculty to capture photos/videos during classes
Paid Advertising
- Run and manage Meta (Facebook/Instagram) ads
- Generate quality leads for courses and workshops
- Monitor ad performance and improve results Lead Management
- Collect leads from ads and social media
- Share leads with the admission team
- Maintain proper lead data records
Basic SEO & Online Visibility
- Help improve Google presence
- Update course details online
- Ensure academy information is accurate on digital platforms
Performance Tracking
- Track reach, engagement, and lead generation
- Share monthly performance reports
Required Skills:
- Minimum 1 year of experience in digital marketing
- Knowledge of Instagram, Facebook & Meta Ads
- Basic understanding of Canva or similar tools
- Positive communication skills
- Interest in food, bakery, or culinary field is a plus
- Ability to work independently and take responsibility
Pay: ₹12,000
📌 Digital Marketing Executive (Lucknow)
🏢 Pankaj Badhouria Culinary Academy
📍 Lucknow
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