Job Purpose
- Lead sales and marketing efforts to drive revenue growth, expand distribution, strengthen brand presence and ensure profitable market share for wires & cables across assigned territories and customer segments (retail, OEMs, contractors, EPCs, industrial).

Key Responsibilities

Sales Strategy & Execution
- Develop and implement yearly and quarterly sales plans aligned with business targets and capacity constraints.
- Own territory/channel sales performance; set targets for distributors, dealers, and direct sales teams.
- Manage key accounts (EPCs, contractors, institutional buyers, large distributors) and negotiate major contracts.
- Monitor order book, pipeline, forecasts and ensure timely replenishment and production prioritization.

Channel & Distributor Management
- Recruit, train and motivate distributor/dealer networks; define margin structures, credit terms and sales incentives.
- Implement distributor scorecards, performance reviews and corrective action plans.
- Drive channel initiatives: co-op promotions, channel loyalty programs,



seasonal schemes and bulk-contractor pricing.

Product & Pricing
- Define product-mix and SKUs for target segments (domestic, industrial, HT/LT, instrumentation, solar cables).
- Set pricing strategy, discounts, rebates and margin protection policies in coordination with finance.
- Coordinate product launches, SKU rationalization and recent product development feedback loop with production/R&D.;

Marketing & Brand Building
- Build brand identity and go-to-market messaging for trade and end-customer segments.
- Plan and execute trade shows, local marketing, digital campaigns, content, product brochures and technical collaterals.
- Manage digital presence (website, social media), lead generation funnels and CRM-driven nurture programs.

Demand Generation & Trade Support
- Develop campaigns for contractors, electricians, and builders; provide technical training, demo kits and specification support.
- Drive specification wi

📌 Sales & Marketing Executive (Amravati)
🏢 VIWA Cables Private
📍 Amravati