Job Role & Responsibilities:
- Plan, execute, and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads platforms.
- Optimize campaigns for maximum ROI through A/B testing, keyword targeting, and audience segmentation.
- Monitor daily ad performance, track conversions, and analyze data to identify trends and opportunities.
- Collaborate with the design and content teams to create high-converting creatives and ad copies.
- Prepare and present weekly/monthly reports with insights and recommendations.
- Manage campaign budgets effectively and ensure cost-efficiency.
- Keep up-to-date with the latest trends and algorithm updates in paid advertising and performance marketing.
- Run lead generation, brand awareness, and remarketing campaigns for clients across various niches.

Key Skills Required:
- Hands-on experience with Facebook Ads Manager and Google Ads (Search, Display, YouTube).
- Knowledge of performance metrics like CPC, CTR, ROAS, CPA, and conversion tracking.




- Familiarity with Google Analytics, Meta Business Suite, and Google Tag Manager.
- Strong analytical skills and ability to interpret campaign performance data.
- Excellent communication, coordination, and time management skills.
- Creativity in designing and testing different ad strategies.

Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Certification in Google Ads or Meta Ads (preferred but not mandatory).
- Knowledge of LinkedIn Ads, YouTube Ads, or TikTok Ads is a plus.
- Basic understanding of SEO and website landing page optimization.

Job Types: Full time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:
- Commuter assistance
- Internet reimbursement

Experience:
- Ads Management: 1 year (required)

Work Location: In person

📌 Digital Marketing Executive (Gwalior)
🏢 Scorecity
📍 Gwalior