We are seeking a data-driven Performance Marketer with a minimum of 2 years of hands
- on experience in managing and optimizing paid campaigns across multiple digital platforms.

In this role, you will be responsible for driving user acquisition, lead generation, and

revenue growth through targeted, performance-focused strategies.

Key Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook &
Instagram), LinkedIn, and YouTube.
- Monitor campaign performance daily and generate actionable insights to ensure

maximum ROI.
- Conduct A/B tests on creatives, audience segments, and landing pages to improve

performance.
- Manage and allocate advertising budgets efficiently across channels to optimize CPL

and CPA.
- Collaborate with the content and design teams to develop compelling ad creatives.
- Track and report on key KPIs, including CTR, CPC, CPA, ROAS, and conversion

rates.
- Implement effective retargeting strategies to re-engage users and drive conversions.
- Stay up to date with digital advertising trends, platform algorithm changes,



and best

practices.

Key Requirements
- Minimum 2 years of experience in performance marketing, preferably in B2C/B2B

digital environments.
- Proven track record in lead generation and customer acquisition through paid

channels.
- Hands-on expertise with Google Ads, Facebook Business Manager, and Google

Analytics.
- Familiarity with tools such as Google Tag Manager, SEMrush, or Screaming Frog.
- Solid analytical skills with proficiency in Excel or Google Sheets for campaign

analysis.
- Basic understanding of conversion funnels and landing page optimization.
- Excellent communication skills and the ability to collaborate effectively with cross
- functional teams.

Nice to Have

or HubSpot.
- Exposure to SEO, affiliate marketing, or influencer campaigns.
- Certifications in Google Ads, Meta Blueprint, or related platforms.

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Female Performance Marketing Executive for East Delhi (Shahdara)
🏢 Glowfin
📍 Shahdara