Performance Marketing Manager
Key Responsibilities:
- Assist in planning, executing, and optimizing Google, Meta, and other paid campaigns across multiple brands.
- Monitor daily performance and track ROAS, CRR, CPA, CTR, CPC, and conversions.
- Analyse campaign and website data to identify performance opportunities.
- Support end-to-end website management, including updates, landing pages, merchandising, CRO, tracking, and website hygiene.
- Conduct keyword research, audience segmentation, competitor analysis, and market research to support campaign and growth strategies.
- Support SEO activities including keyword research, on-page optimization, content, and performance tracking.
- Coordinate with creative, content, merchandising, and tech teams for timely execution.
- Support A/B testing of creatives, landing pages, ad copies, and website journeys.




- Prepare performance reports and actionable insights.
- Assist with budget management and campaign delivery.
- Stay updated on performance marketing, SEO, analytics, and e-commerce trends.

Requirements:
- Bachelor’s degree in Marketing, Business, or related field.
- 0–2 years of digital/performance marketing experience, preferably e-commerce.
- Familiarity with Google Ads, Meta Ads Manager, GA4, GTM, and GSC.
- Basic understanding of SEO, CRO, website management, and analytics.
- Strong analytical, Excel/Sheets, communication, and coordination skills.
- Proactive approach with robust ownership and ability to manage multiple brands.

📌 Performance Marketing (Mumbai)
🏢 Metro Brands
📍 Mumbai