Job Description Document 4. Job Duties & Responsibilities: Accountability Cluster Major Activities / Tasks

1. Market mapping to understand the market landscape, upcoming opportunities both passive and active.
Keeping an eye on competition and having market intelligence
▪ To do market trend analysis by doing market mapping, industry scanning, competitor profiling etc. & it’s documentation
▪ To do structured analysis of target market & client research
▪ Proactively create a pool of potential clients & managing conversations to convert them for maintaining a strong pipeline and win rate
▪ Represent the organization at various industry events & other forums, and thereby creating awareness about the concept, brand & solutions
▪ Partnering with external industry experts to know the best practices and share the same with the respective stakeholders
▪ Having hawk eye on competition and actionable market intelligence insights.

2. Responsible for generating Sales Leads and managing the pipeline
▪ Doing cold calls, physical site visits,



networking in relevant partnership groups to generate leads and create awareness of our business offerings and solutions
▪ Responsible for generating and qualifying leads across various industry verticals
▪ Having robust documentation for the leads generated and prioritizing them for targeted discussions
▪ Being in regular touch with all the key stakeholders & decision makers at client site and creating the rapport with them
▪ Having an annual plan for growing business with multiple clients across industries

3. Provide customized solutions to the clients and being voice of customer to internal teams for improvement of the business solutions
▪ Understand BROAD products like Vapor Absorption Machines, Power Effective Chillers, BROAD Pump sets and advising the client with suitable product or a mix of the products
▪ Understand the client’s existing & upcoming utilities infrastructure basis which provide solutions
▪ Collect field data related to

📌 Customer Manager (Delhi)
🏢 BROAD Group
📍 Delhi