Targets: Lead generation, regular content collation and publishing by coordinating with stakeholders, Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.
● Implement the organizational marketing strategy and coordinate for all marketing activities for the organization
● Do marketing automation to set up and run email campaigns and track responses
● Generate in-bound leads and create a database through various marketing campaigns on email, social media etc.
● Coordinate with delivery and pre-sales teams to collect content for:
- whitepaper, articles,
- case studies, customer testimonials
- webinars / blogs / videos / interviews
get them written through the writer and published on different platforms.
● Research and collect information on all events and conferences and suggest them to Qualitrix management.
● Support events and conferences for collateral creation and running campaigns
● Work on LinkedIn sales navigator to run outbound campaigns on target audience




● Ensure Qualitrix presence on all key external platform subscriptions and make periodic updates.
● Track SEO keywords and website traffic generation with the SEO partner agency.
● Ensure website management and periodic updating through the partner agency.
● Track regular social media posts and align them with Qualitrix target market.
● Understand Qualitrix offerings and messaging to create appropriate campaigns.
● Improve Qualitrix' online brand awareness

Requirements :-
● Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding.
● Experience of working in IT services firms.
● Proven success in delivering results in terms of inbound leads, social media growth, increase in website traffic.
● Robust knowledge on digital marketing areas - SEO, Social media management tools.
● Awareness of key online platforms, portals for creating brand awareness.
● Ability to collaborate with internal and external stakeholders, talk to

📌 Digital Marketing Lead (Bengaluru)
🏢 IMMITECH
📍 Bengaluru