About the Role: We operate on a FOFO (Franchise-Owned, Franchise-Operated) model, where the successof each store depends heavily on the quality, ownership mindset, and operating capability ofthe franchise partner. We are looking for a hands-on operator to own the performance and expansion of thisnetwork. This is not a role for someone who wants to manage the business primarily throughdashboards and reviews. You will spend significant time in stores, with franchise partners,understanding ground realities, solving operational problems, and building repeatablesystems that make our best stores the benchmark for the network. What you’ll own:1. Store hiring – Hiring is the store partner's own KPI, not yours — but you’ll actively guideand support them in hiring the right type of people, with a repeatable toolkit and tighterhandoff into our training team.2. Sales attrition – Also the store partner's KPI. You'll help them diagnose root causes andadopt a retention playbook (comp, incentives, career path) rather than owning theoutcome directly.3.



Local demand generation – Reduce over-reliance on centrally-sourced paid leads bybuilding partners' capability to generate local demand (referrals, local tie-ups,community/corporate outreach).4. Lead economics & conversion – Fix cases where partners consume paid leads (50%CAC-charged post month 6) without converting — via better training, accountability, orlead-routing fixes.5. Partner selection & store health – Sharpen partner vetting toward operators overinvestors; run a regular store review cadence; drive real turnarounds forunderperforming stores.6. Playbook codification – Turn what works in our best stores into a standard playbook fornew and struggling ones.7. Current store expansion – Scout markets and real estate (500-600 sq ft,high-street/arterial- road, high-visibility), and screen partners rigorously — at the paceneeded to hit 20-25 stores without a quality drop.8. Leading the Store Ops team – Hire, coach, and manage this team d

📌 Lead - Franchise Operations And Retail Expansion (Tamil Nadu)
🏢 Pickyourtrail
📍 Tamil Nadu