Role Overview The Area Sales Manager (ASM) is responsible for driving sales execution, distributor management, new product placement, and area-level market development within an assigned geographic territory. The role demands strong market knowledge, team leadership, disciplined market working, and consistent performance reporting to the RSM / Dy. Area Sales Operations & Market Hygiene

Conduct regular market visits in the assigned territory to ensure product availability, visibility, and execution quality .

Maintain market hygiene standards including display, price discipline, stock freshness, and scheme implementation.

Sales Execution & Target Achievement

Drive primary and secondary sales for the allocated area.

Monitor daily/weekly performance of Sales Executives/Sales Officers and guide them in achieving targets.

Implement monthly sales plans, beat plans, and visibility initiatives.
Manage day-to-day distributor operations including inventory, billing, claims, service level, and credit hygiene.

Conduct market surveys to identify new outlets, gaps, and opportunities in the area.





Team Management & Training

Lead, coach, and motivate Sales Executives/Sales Officers in the assigned area.

Conduct on-the-job training for current employees and ensure discipline and performance standards.

Review field performance, beat adherence, and productivity of frontline manpower.
Maintain compliance with company policies, market working norms, and reporting standards.

Ensure accurate and timely documentation, claim submissions, and market feedback.

Strong Food & FMCG General Trade experience (mandatory)

Team handling and field training capability

Deep knowledge of local geography and market dynamics

Experience: Minimum 5 to 10 years in Food and FMCG General Trade

Industry Preference: FMCG / Snacks / Namkeen / Food industry mandatory

Education: MBA preferred

Salary negotiable up to 11 LPA based on experience and current salary.

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📌 Area Sales Manager (Rajkot)
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📍 Rajkot