About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

Role Overview

We are looking for a data-driven Business Analyst with robust analytical foundations and
exposure to AI-driven solutions to drive growth across acquisition, activation, retention, and
monetization funnels. The role will combine advanced analytics, experimentation, automation,
and AI-powered insights to improve business outcomes.

Key Responsibilities

● Analyze large datasets to identify growth opportunities and performance gaps
● Build predictive models to forecast user behavior (activation, churn, LTV, etc.)
● Leverage AI/ML techniques for user segmentation, targeting, and personalization
● Work on recommendation logic and intelligent incentive optimization
● Design, track,



and evaluate A/B experiments and growth campaigns
● Develop automated dashboards and insight generation systems
● Collaborate with Product and Tech teams to integrate AI-led decision frameworks
● Translate business problems into analytical models and scalable solutions
● Use GenAI tools to automate reporting, insight generation, and business summaries

AI & Advanced Analytics Exposure

● Hands-on experience with Python (Pandas, NumPy, Scikit-learn preferred)
● Understanding of ML concepts (regression, classification, clustering, model evaluation)
● Experience with churn prediction / propensity modeling / LTV modeling is a plus
● Familiarity with experimentation frameworks and statistical testing
● Exposure to GenAI tools for analytics automation and productivity enhancement

Key Skills & Qualifications

● 4–6 years of experience in Business Analytics / Growth / Strategy roles
● Strong proficiency in SQL (mandatory)
● Strong analytic

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