KEY RESPONSIBILITIES:

Develop medium- and long-term portfolio and brand strategies; responsible for strategizing & executing the marketing calendar/programs
Plan, strategize and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
Be a custodian of brand identity and brand strategy for all brands: Build brand awareness. Communicate to and manage agencies (creative, digital, and media). Establish budgets and track return on investment
Lead agencies to create brand communications through ATL and BTL campaigns rooted in insights and ensure that all communications align with the 4 brands positioning.
Build a very solid brand by leveraging a multi-channel approach to brand building (traditional and digital channels) and focus on improving brand recognition
Responsible for performance & digital marketing to develop and gain system alignment on ROI, KPI's and measurement. Analyze and consolidate insights/feedback from digital, CRM, and social channels like Facebook,



Pinterest and Instagram and blogs to influence and optimize communication across all channels.
Identifying suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
Develop weekly/monthly/annual brand marketing strategies and monitors the performance of those strategies to make necessary updates and improvements.
Leverage data to develop deep customer insights and translate them into ideas for the organization across multiple areas – branding, product, customer service etc.
Understand the product budget based on sales feedback & market potential, formulate ATL / BTL budget category wise, present to management, finalize budget, formulate month wise plan of spending, track & monitor performance, modify if required to achieve budget & support sales.
Enhance store growth and increase sales and gross margins by utilizing consumer-driven insights to drive lon

📌 Chief Marketing Officer (Mumbai)
🏢 Metro Brands
📍 Mumbai