Description
This role is for one of Weekday’s clients
Salary range: Rs 3000000 - Rs 3500000 (ie INR 30 - 35 LPA)

Min Experience: 2+ years
Location: Mumbai, Maharashtra, India
JobType: full-time

We are looking for a Brand Manager to drive the day-to-day execution of brand plans and translate brand strategy into well-executed campaigns, launches, and content. Reporting to the Head of Brand/Marketing, the role will coordinate with creative agencies, internal teams, and retail stakeholders to ensure consistent, timely, and effective brand communication across all consumer touchpoints.
The ideal candidate will have robust campaign execution, project management, agency coordination, and brand performance skills, with the ability to manage multiple campaigns and stakeholders simultaneously.

Requirements
Key Responsibilities
Campaign Execution
- Execute brand campaigns across ATL, digital, social media, print, OOH, and retail channels from initial brief through launch and post-campaign review.
- Manage day-to-day coordination with creative and media agencies, including briefs,



timelines, feedback, approvals, and delivery of creative assets.
- Adapt and roll out campaign assets across regions, formats, and languages while maintaining consistency with brand guidelines.
- Support regional festival and bridal campaigns by working closely with Regional Marketing Managers to adapt campaigns for local markets and store catchments.
- Coordinate communication for loyalty and referral programmes across CRM, in-store, and digital channels.
- Track enrolment, redemption, referral, and other relevant programme metrics.

Content & Brand Touchpoints
- Maintain the master brand and campaign calendar, ensuring all stakeholders have access to required timelines and assets.
- Provide campaign assets, key visuals, communication guidelines, and brand materials to Social & PR, Performance Marketing, and Regional Marketing teams.
- Support collection launches, store launches, events, exhibitio

📌 Brand Manager (Mumbai)
🏢 Weekday AI
📍 Mumbai