Job Description
Role Summary
The Senior Specialist, Business Insights & Analytics (BIA) is a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas. This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and business performance.
Acting as a data translator, the Senior Specialist BIA bridges business needs with analytics, data science, market research, and technology teams. The role contributes actively to a data-driven culture, ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.
Primary Responsibilities
1. Business & Commercial Insights
- Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
- Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
- Translate complex analytics into transparent narratives tailored to senior and nontechnical stakeholders.
- Deliver ad-hoc analyses to support strategic and operational decision making.
2. Performance Measurement & Reporting
- Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
- Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions.
- Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities.
- Continuously improve reporting processes in collaboration with IT, global teams, and external partners.
3. Advanced Analytics & Synthesis
- Leverage advanced analytics outputs (e.g. forecasting, segmentation, spend optimization) to enrich insights and recommendations.
- Partner closely with Data Science teams to contrib
📌 Senior Specialist, Business Insights (Mumbai)
🏢 Msd
📍 Mumbai