KEY RESPONSIBILITIES:
- Create, manage, and execute the Corporate and Consumer Communications strategy and calendar.
- Supervise overall earned media budgets to ensure optimal utilization.
- Craft communication materials such as press releases, statements, interview excerpts, scripts, and captions as required.
- Oversee PR and social agency relationships, covering content creation, campaign design, asset management, program execution, budgets, timelines, and anticipated results.
- Collaborate with external partners for PR contract negotiations, renewals, budgeting, planning, execution, and performance evaluation.
- Assess communication activities and programs using diverse tools and industry benchmarks.
- Manage annual budgets, quarterly estimates, and monthly expenditures in accordance with business needs.
- Conduct regular news monitoring and report on industry trends, company brands, competitors, and economic forecasts.
- Cultivate and nurture relationships with both current and existing influencers, serving as a primary contact.




- Negotiate external contracts to ensure cost-effectiveness while adhering to procurement guidelines.
- Ensure compliance with financial processes, including the prompt submission of budgets and purchase orders.
- Participate in PR-related and industry events and trips as required.
- Keep abreast of technological advancements in PR, communications, content design, and delivery.
- Prepare financial releases.
- Supervise and enhance influencer initiatives to elevate brand perception for new launches and core products through earned and paid strategies.
- Identify new PR opportunities based on evolving digital influencer landscapes.
- Leverage influencer relationships in both digital and traditional media to bolster ongoing campaigns.
- Recommend appropriate influencer profiles to brand teams based on campaign objectives and targets.
- Develop and sustain media relationships across different genres of media.

📌 Manager (Marketing) (Mumbai)
🏢 Metro Brands
📍 Mumbai