Digital Marketing Executive - Duties & Responsibilities
- Plan and execute digital marketing campaigns
- Manage social media platforms like Facebook, Instagram, LinkedIn
- Run and monitor paid advertising campaigns (Google Ads, Meta Ads)
- Improve website traffic through SEO (Search Engine Optimization)
- Handle SEM and keyword research activities
- Analyze campaign performance using tools like Google Analytics
- Generate leads and increase brand awareness
- Maintain and update company websites and landing pages
- Track ROI and prepare marketing performance reports
- Conduct market research and competitor analysis
- Stay updated with the latest digital marketing trends and tools
Required Skills:
- SEO & SEM knowledge
- Woo comerce
- Social media marketing
- Content creation
- Communication skills
- Analytical thinking
- Basic graphic design knowledge
- Google Ads & Meta Ads management
- Time management and teamwork
Common Tools Used
- Google Analytics
- Google Ads
- Canva