We are looking for a motivated Influencer Discovery Executive who will be responsible for identifying, researching, and onboarding suitable influencers for brand campaigns. The role involves finding creators across various social media platforms and ensuring they align with campaign requirements.
Key Responsibilities
- Research and identify relevant influencers and content creators across platforms like Instagram, YouTube, and other social media channels.
- Shortlist influencers based on campaign requirements, audience demographics, and engagement rate.
- Build and maintain a database of influencers across different categories and niches.
- Coordinate with the campaign and account management team for influencer selection.
- Reach out to influencers for collaborations and partnerships.
- Track influencer responses and maintain proper communication records.
- Stay updated with social media trends and emerging creators.
Required Skills:
- Good understanding of social media platforms and influencer marketing.
- Strong research and analytical skills.
- Valuable communication and coordination abilities.
- Basic knowledge of Excel / Google Sheets.
- Ability to identify influencers with good engagement and relevant audience.