Job Overview:
The Back Office Marketing Executive plays a key supporting role in the marketing department by handling administrative and operational tasks. This position is critical to ensuring that marketing initiatives and order management run smoothly behind the scenes. The Back Office Marketing Executive is responsible for managing databases, coordinating communications, preparing reports, managing logistics for marketing materials, and supporting the marketing team in day-to-day activities. In addition, read new client through extensive research with the help of various platform of social media. Assist new lead to convert them to place order and plays important role as key person for such clients.This includes conducting extensive market analysis, and generating qualified leads to expand our customer base. Daily reporting by end of the day to director by CC to Office In charge and Sr Office staff.
Key Responsibilities
Market Research and Analysis
- Analyze market trends: Stay up-to-date with market trends, competitor activities, and regulatory changes in Greens Surgicals Pvt Ltd.:
- Identify customer needs: Conduct qualitative and quantitative market research to understand the needs of orthopedic surgeons, hospitals, and distributors.:
- Generate market insights: Provide data-driven insights to the leadership team to guide strategic decisions for product development and market expansion.:
- Identify opportunities: Pinpoint market gaps and unmet needs to inform the new product pipeline.
Lead Generation and Business Development
- Develop sales strategies: Work with the sales and marketing teams to create strategies for generating and nurturing B2B leads through digital and traditional channels.:
- Build customer relationships: Engage with key opinion leaders, surgeons, and healthcare institutions to build trust and long-term commercial relationships.:
- Expand the network: Identify and develop recent distribution channels, especially for international markets.:
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