Location: Lucknow (Work from Office)
Duration: 6 Months Stipend: ₹5,000 - ₹15,000 per month (Based on skills & performance) Full-Time Chance: Based on performance after internship
Role Overview
We are hiring a performance-focused Digital Marketing Intern to support structured lead generation campaigns for our EdTech business.
This role is execution-oriented and data-driven. The intern will work closely with the marketing team to assist in campaign execution, tracking, and optimization.
This is not a social media-only internship. Exposure to paid campaigns and lead funnels is part of the role.
Key Responsibilities1. Performance Marketing Support
- Assist in executing paid campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search & Display)
- Support audience targeting and retargeting setup
- Help with A/B testing of creatives and ad copies
- Monitor campaign metrics like:
- Cost per Lead (CPL)
- Click-through Rate (CTR)
- Conversion Rate
2. Lead Funnel Tracking
- Assist in tracking leads using UTMs and pixels
- Maintain basic performance sheets and dashboards
- Coordinate with the sales team to monitor lead flow
3. Content Execution
- Support structured content calendar execution
- Coordinate with designers and content creators
- Upload and manage:
- Reels & short-form videos
- Educational posts
- Event highlights
4. Website & SEO Assistance
- Support basic landing page updates
- Assist with on-page SEO tasks
- Monitor website performance using analytics tools
Eligibility Criteria
- Pursuing or completed Bachelor’s degree (Marketing, Business, or related field preferred)
- Basic understanding of digital marketing concepts
- Familiarity with social media platforms
- Basic knowledge of Meta Ads or Google Ads is a plus
- Strong willingness to learn and execute