Job Summary

Key Responsibilities
- Generate high-quality leads using Meta Ads (Facebook & Instagram) and LinkedIn (organic + paid campaigns).
- Plan, create, and manage paid advertising campaigns to meet lead generation targets.
- Identify target audiences and develop effective campaign strategies.
- Create engaging ad copies and coordinate for creatives (images/videos).
- Monitor campaign performance and optimize for better ROI and lower CPL (Cost Per Lead).
- Conduct A/B testing for ads, audiences, and creatives.
- Maintain and update CRM with generated leads and follow-up status.
- Coordinate with the sales team to ensure smooth lead handover and conversions.
- Track KPIs such as impressions, CTR, CPL, conversion rates, and ROI.
- Stay updated with the latest trends and algorithm updates on Meta and LinkedIn platforms.

Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 1-3 years of experience in digital marketing and lead generation.




- Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager.
- Strong understanding of audience targeting, retargeting, and lookalike audiences.
- Basic knowledge of landing pages and lead funnels.
- Analytical mindset with ability to interpret campaign data.
- Good communication and coordination skills.
- Target-oriented and self-motivated.

Preferred Skills
- Experience in B2B lead generation.
- Knowledge of CRM tools and marketing automation.
- Basic graphic/content understanding.
- Experience managing monthly ad budgets.

KPIs / Performance Metrics
- Number of qualified leads generated
- Cost per lead (CPL)
- Conversion rate
- Return on Ad Spend (ROAS)
- Revenue contribution

Job Types: Full time, Permanent

Benefits:
- Food provided
- Health insurance
- Leave encashment
- Life insurance

Work Location: In person

📌 Business Sales Executive (Jaipur)
🏢 Abizob India
📍 Jaipur