Job Summary:
Key Responsibilities:
- Plan, run, and optimize Meta (Facebook & Instagram) and Google Ads campaigns
- Scale high-performing campaigns while maintaining CPL/CPA targets
- Manage WhatsApp marketing for lead generation
- Monitor performance metrics and generate reports
- Conduct A/B testing and improve ROI
- Valuable knowledge of SEO (preferred)
Requirements:
- 2-4+ years of performance marketing experience
- Strong understanding of paid ads & campaign scaling
- Analytical mindset and ROI-driven approach
- Healthcare marketing experience preferred