A global information technology, consulting, and business process services company, headquartered in India, provides a broad spectrum of services, including IT consulting, application development, business process outsourcing, and digital solutions. Serving clients across diverse industries and in over 167 countries, the company offers technology-driven solutions to enhance efficiency and innovation. With a global presence, it has emerged as a key player in the IT services and consulting space, contributing to the digital transformation of businesses worldwide.
About The Job:
Job Summary:
- We are seeking a skilled and detail-oriented Adobe Customer Journey Analytics Specialist to join our team.
- The ideal candidate will have a robust background in Adobe Customer Journey Analytics (CJA), Adobe Analytics, and the Adobe Experience Platform (AEP).
- This role will focus on leveraging Adobe solutions to deliver actionable insights, optimize customer experiences, and drive business outcomes.
Key Responsibilities:
- Data Analysis & Insights:
- Utilize Adobe CJA to analyze cross-channel customer data and provide actionable insights.
- Create and optimize interactive dashboards and visualizations to communicate customer journey trends and KPIs.
- Customer Journey Mapping:
- Develop comprehensive customer journey maps to understand behavior across touchpoints.
- Identify pain points, opportunities, and key moments in the customer lifecycle.
- Adobe Experience Platform (AEP):
- Integrate and manage data sources within AEP to ensure seamless data flow for CJA.
- Configure schemas, datasets, and connections in AEP for effective customer data management.
- Adobe Analytics Expertise:
- Perform deep-dive analysis using Adobe Analytics for digital performance and user engagement metrics.
- Collaborate with teams to implement tagging and tracking strategies for accurate data collection.
- Stakeholder Collaboration:
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📌 Cja ,Ajo & Aep (India)
🏢 VARITE
📍 India
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