11 Sep
|
Shield AI
|
New Delhi
11 Sep
Shield AI
New Delhi
The Field Marketing Manager, India will execute field marketing across India’s defense and government ecosystem. This role will drive account-based marketing programs, support strategic capture efforts, and contribute to measurable pipeline impact in close partnership with regional Sales, Business Development, and Capture teams.
This is a hands-on role in a high-growth environment. The ideal candidate is comfortable executing account strategies and field programs, thrives in complex government sales environments, and understands how to align marketing activities with long-cycle defense procurement processes.
The Field Marketing Manager, India will report to the Director of Field Marketing, Asia Pacific / Middle East.
What You'll Do
- Execute field marketing programs across India’s defense, Ministry of Defence, Armed Forces, DRDO, and strategic aerospace accounts, aligned with regional Go-to-Market priorities.
- Support the development and execution of account-based marketing strategies for priority India-based government and defense accounts,
helping map buying centers and coordinate multi-touch engagement across events, executive briefings, targeted campaigns, and customer programs.
- Develop a strong understanding of India’s defense procurement workplace, acquisition cycles, and stakeholder landscape, using that knowledge to inform effective marketing programs.
- Execute major India-based defense and aerospace events, prioritizing high-value account engagement, customer meetings, and opportunity progression over brand presence alone.
- Plan and execute owned customer events, private briefings, roundtables, and targeted engagements in partnership with Sales and Capture teams.
- Partner closely with Sales and Business Development to align marketing programs with local account plans, pipeline targets, and strategic business priorities.
- Support ABM programs designed to generate new pipeline, deepen engagement within strategic accounts, and accelerate existing o
📌 Field Marketing Manager, India (New Delhi)
🏢 Shield AI
📍 New Delhi