Senior Meta Ads Performance Specialist | Facebook & Instagram Advertising Expert

Job Type

Full time | Remote

We are looking for a highly experienced Senior Meta Ads Performance Specialist to manage, optimize, and scale Facebook and Instagram advertising campaigns.

The ideal candidate is a performance-driven marketer with a proven track record of managing high-budget Meta Ads campaigns, improving ROAS, reducing CPA, and generating profitable growth for eCommerce brands or lead generation businesses.

You will play a key role in developing paid social strategies, analyzing campaign performance, and scaling successful advertising campaigns across multiple markets.

Responsibilities

- Develop and execute Meta Ads strategies focused on growth and profitability.

- Build, launch, and optimize Facebook and Instagram advertising campaigns.

- Manage and scale campaigns while maintaining strong ROAS and CPA targets.

- Create audience strategies including prospecting, retargeting, and lookalike audiences.

- Analyze campaign data and identify optimization opportunities.

- Conduct creative testing and A/B testing to improve performance.

- Optimize campaign structure, bidding strategies, and budget allocation.

- Implement and troubleshoot Meta Pixel and Conversions API (CAPI).

- Monitor key performance metrics and provide actionable reports.

Requirements




- 3 years of hands-on Meta Ads / Facebook Ads experience.

- Proven experience managing large-scale advertising campaigns.

- Experience managing $50k monthly ad spend is highly preferred.

- Strong knowledge of Meta Ads Manager and Facebook advertising ecosystem.

- Advanced understanding of:

- Meta Pixel

- Conversions API (CAPI)

- Audience targeting

- Retargeting strategies

- Creative testing

- Campaign scaling

- ROAS and CPA optimization

- Experience with eCommerce, lead generation, or customer acquisition campaigns.

- Strong analytical skills and ability to make data-driven decisions.

Preferred Qualifications
- Experience working with digital marketing agencies.

- Experience managing multiple client accounts.

- Knowledge of GA4, Google Tag Manager, and attribution tracking.

- Experience scaling campaigns across international markets.

To Apply

Please provide

- Years of Meta Ads experience.

- Largest monthly advertising budget you have managed.

- Industries and brands you have worked with.

- Examples of successful Facebook/Instagram campaigns.

- Key results achieved (ROAS, CPA improvement, revenue growth, conversion improvements).

Pay: ₹120,000.00 - ₹180,000.00 per month

Work Location: Remote

📌 Senior Meta Ads Performance Specialist | Facebook & Instagram Advertising Expert (India)
🏢 Essentiel Antwerp
📍 India