Job Responsibilities /n /n A. Lead Generation & Pipeline Development /n /n

- Drive a strong pipeline of prospective candidates through outbound calling, campaign follow-ups, referrals, digital/social outreach and targeted prospecting.

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- Build and nurture relationships with schools, colleges, education consultants, channel partners and relevant student communities to expand the admissions funnel.

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- Generate enquiries and walk-ins and represent GMP at education fairs, webinars, information sessions and outreach events.

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- Proactively identify high-potential prospects and convert enquiries into qualified leads and applications.

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- Maintain a robust, accurate and regularly updated CRM pipeline, ensuring timely tracking and follow-up at every stage.

/n /n - /n B. Counselling & Application Conversion /n /n

- Provide one-on-one counselling through calls, video consultations and walk-ins, understanding candidates’ academic backgrounds, career aspirations, interests and international study goals.

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- Clearly communicate GMP’s programme structure, eligibility, fees, credit recognition, international pathways and partner-university options, recommending the most relevant pathway for each candidate.

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- Own the conversion journey from qualified lead to application, using structured follow-ups, need-based counselling and effective objection handling.

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- Drive candidates towards application completion and Round 1 interview readiness, ensuring minimal drop-offs across the funnel.

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- Pre-qualify candidates based on academic profile, work experience,



English proficiency and entrance-test scores (GMAT/GRE/CAT/NMAT/XAT).

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- Coordinate interview scheduling and ensure a seamless handover of qualified candidates to the next stage of the admissions process.

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- Maintain consistent, accurate and compelling communication across all candidate touchpoints, delivering a premium SPJIMR candidate experience.

/n /n /n C. Performance & Admissions Ownership /n /n

- Achieve defined lead, paid application and conversion targets for GMP.

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- Monitor funnel performance, identify drop-offs and proactively implement corrective actions to improve conversion.

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- Analyse counselling and conversion data to identify candidate trends, objections and opportunities for improving the admissions journey.

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- Work closely with Marketing and Admissions teams to align lead quality, campaign messaging and conversion strategies.

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- Maintain high standards of candidate engagement, responsiveness, follow-up discipline and data accuracy.

/n /n /n /n Education & Qualifications /n /n

- Graduate degree in any discipline is required; MBA (Marketing) or relevant postgraduate qualification is preferred.

/n /n /n /n Previous Experience /n /n

- 5+ years of relevant experience in admissions, student counselling,



business development or a closely related role, with a proven track record of driving application/enrolment conversions.

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- Prior experience in a higher education institution, B-school, university or education ecosystem is essential.

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- Demonstrated ability to manage the admissions funnel end-to-end, from lead qualification and counselling to application and enrolment.

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- Strong experience in structured counselling, objection handling, follow-up and candidate engagement.

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- Familiarity with the GRE/GMAT ecosystem is an added advantage.

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- Experience counselling candidates for international postgraduate, MS/MBA or study-abroad programmes is preferred.

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- Ability to work with targets, CRM dashboards and conversion metrics, with a solid focus on achieving admissions outcomes.

/n /n /n /n Key Skills /n • Excellent communication skills in English, Hindi and regional languages /n • Counselling and consultative selling /n • Understanding prospect needs and guiding them towards the right decision /n • CRM and lead management /n • WhatsApp, broadcast and lead-tracking tools /n • Digital, social media and messaging outreach /n • MS Excel and Google Sheets for reporting and data analysis /n • Lead tracking, funnel analysis and conversion monitoring /n • Market research and competitor awareness /n • Understanding prospect behaviour and customer needs /n • Relationship management with prospects, parents, students and partners /n • Achieving lead, application and enrolment targets /n

📌 Senior Admission Counsellor (Mumbai)
🏢 spjimr sp jain institute of management u0026 research
📍 Mumbai