Job Title: Sales Officer – FMCG

Location: Pune / Mumbai, Maharashtra

Department: Sales

Reporting To: Area Sales Manager (ASM)

Job Summary

We are looking for a dynamic and target-driven Sales Officer to manage sales and distribution in the assigned territory. The role involves achieving sales targets, developing distributor and retailer relationships, increasing market coverage, ensuring product availability, and executing trade promotions to drive business growth.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets.
- Generate primary and secondary sales through distributors.
- Appoint and manage distributors in the assigned territory.
- Visit retail outlets as per the beat plan and ensure effective market coverage.
- Increase numeric and weighted distribution.
- Develop new retail outlets and strengthen the existing customer base.
- Ensure product availability, visibility, merchandising, and planogram compliance.
- Execute trade schemes, promotional activities, and new product launches.
- Monitor distributor inventory, stock levels, and ageing stock.
- Track competitor activities, pricing, promotions, and market trends.
- Ensure timely collection of payments and maintain outstanding within company norms.
- Prepare daily, weekly, and monthly sales reports.
- Coordinate with marketing, supply chain, and finance teams for smooth operations.




- Build long-term relationships with distributors, retailers, and key customers.

Key Performance Indicators (KPIs)
- Sales target achievement
- Primary and secondary sales growth
- Current outlet additions
- Outlet coverage
- Product availability
- Numeric distribution
- Merchandising compliance
- Collection efficiency
- Distributor performance
- Market share growth

Qualifications
- Graduate in any discipline (MBA preferred but not mandatory).
- 2–5 years of FMCG sales experience.
- Experience in General Trade (GT) or Modern Trade (MT) preferred.
- Good communication and negotiation skills.
- Strong knowledge of the local Pune/Mumbai market.
- Proficiency in MS Excel and sales reporting.
- Valid two-wheeler driving licence and willingness to travel extensively.

Preferred Skills
- Distributor management
- Retail sales
- Territory management
- Merchandising
- Business development
- Sales forecasting
- Relationship management
- Market intelligence
- Problem-solving
- Communication and negotiation skills

Compensation
- Salary: As per industry standards (based on experience)
- Incentives: Monthly/Quarterly performance incentives
- Benefits: Travel allowance, mobile reimbursement, PF, ESIC/Insurance, and other company benefits as applicable.

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📌 Sales Officer (Mumbai)
🏢 KHUSHI AGRO PRIVATE
📍 Mumbai