JOB DESCRIPTIONSales Manager – Somnath Agarbatti

Company: Somnath Products Pvt. Ltd.

Job Title

Sales Manager

Department

Sales & Distribution

Location

Rajkot, Gujarat

Job Purpose To drive sales growth of Somnath Agarbatti by developing and managing the distributor, wholesaler and retail network, achieving sales targets, expanding market presence and maintaining strong relationships with customers and business partners.

Key Responsibilities

- Achieve monthly, quarterly and annual sales targets.
- Develop and expand the distributor and dealer network across assigned markets.
- Identify new market opportunities and appoint suitable distributors/dealers.
- Manage and strengthen relationships with existing distributors, wholesalers and key retailers.
- Plan and execute sales strategies to increase market share and product penetration.
- Regularly visit markets, distributors, dealers and retailers to understand market requirements.
- Monitor competitor activities, pricing, schemes, products and market trends.
- Ensure proper implementation of company schemes, promotions and sales campaigns.
- Coordinate with the production, dispatch and accounts teams to ensure smooth order execution and collections.
- Monitor distributor stock, secondary sales and product availability.
- Ensure timely payment follow-up and maintain healthy outstanding levels.
- Train, guide and motivate the sales team and field staff.
- Prepare regular sales reports,



market feedback and sales forecasts for management.
- Maintain discipline, professionalism and strong brand representation in the market.

Key Performance Indicators (KPIs)
- Achievement of sales targets
- New distributor/dealer appointments
- Market and territory expansion
- Secondary sales growth
- Retail outlet coverage
- Distributor performance
- Collection and outstanding management
- Customer retention
- Sales team productivity

Required Skills & Qualifications
- Graduate/MBA in Sales, Marketing or a related field preferred.
- 3–7 years of experience in FMCG, Agarbatti, Pooja Products, Consumer Goods or similar industries.
- Strong understanding of distributor and dealer networks.
- Excellent communication, negotiation and relationship-management skills.
- Valuable knowledge of the local and regional market.
- Target-oriented and result-driven approach.
- Ability to lead and motivate a sales team.
- Willingness to travel extensively within assigned territories.
- Basic knowledge of MS Excel, reporting and sales-management systems.

Ideal Candidate A highly energetic and result-oriented sales professional who can build markets, develop distribution, lead a team and drive aggressive sales growth for the Somnath Agarbatti brand.

- Compensation: Competitive salary + performance-based incentives, as per experience and company policy.

📌 Sales Manager (Rajkot)
🏢 Somnath Products Private
📍 Rajkot