Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for assigned modern trade accounts.

- Drive business growth through strategic planning and execution across modern trade channels.

- Identify opportunities to expand product listings and improve market penetration.

Key Account Management

- Manage relationships with major contemporary trade retailers such as Reliance Retail, D-Mart, More, Spar, Metro, Lulu, and other regional chains.

- Negotiate commercial terms, promotions, shelf space, and visibility initiatives with key accounts.

- Ensure timely resolution of customer concerns and operational issues.

Trade Marketing & Promotions

- Plan and execute promotional activities, product launches, and in-store activations.

- Ensure effective implementation of trade schemes and marketing campaigns.

- Monitor promotional ROI and recommend improvement strategies.





Distribution & Inventory Management

- Ensure optimum stock availability across outlets.

- Coordinate with supply chain and distributors to avoid stock shortages and improve replenishment.

- Monitor inventory levels and maintain healthy stock rotation.

Team Management

- Lead and guide field sales executives, merchandisers, and promoters.

- Monitor team performance and provide regular coaching and feedback.

- Conduct market visits to ensure execution excellence.

Market Intelligence

- Track competitor activities, pricing strategies, and promotional initiatives.

- Analyze sales trends and prepare business reports.

- Provide market insights to support strategic decision-making.Role & responsibilities

Preferred candidate profile

📌 Sales Manager-Modern Trade (Bengaluru)
🏢 Parag Milk Foods
📍 Bengaluru