AEDEN FRUITS INTERNATIONAL PVT LTD

Sales Manager – Fruits & Vegetables (Kochi)

Kochi, Kerala

POSITION DETAILS

Position Title

Sales Manager – Fruits & Vegetables

Department

Sales & Business Development

Reports To

Sales Head / Regional Manager

Location

Kochi HQ, Kerala

Territory

Kochi & Greater Kerala Region

Employment Type

Full-Time, Permanent

Salary Range

₹70,000 per month

ABOUT AEDEN FRUITS INTERNATIONAL

Aeden Fruits International Pvt Ltd is a leading fruit and vegetable supplier and distributor. Our Kochi operations serve retail chains, wholesale distributors, institutional buyers, and food service operators across Kerala. We operate with a people-first philosophy, emphasizing structured employee experience, market responsiveness, and professional development.

ROLE OVERVIEW The Sales Manager – Fruits & Vegetables is responsible for driving revenue growth in the Kochi and Kerala region, managing key customer relationships, and executing sales strategies across the F&V; product portfolio. You will lead local sales efforts, manage customer accounts, identify market opportunities, and ensure timely delivery and customer satisfaction within the Kochi/Kerala territory.

KEY RESPONSIBILITIESSales & Revenue Generation

· Achieve monthly and quarterly sales targets for Fruits & Vegetables in Kochi/Kerala region

· Identify and pursue new customer opportunities (retail chains, wholesalers, institutional buyers, food service)

· Develop and execute sales strategies to grow market share in assigned territory

· Manage pricing negotiations and ensure profitability

· Prepare sales proposals and quotations

· Track sales performance against targets and market trends

Customer Relationship Management

· Build and maintain strong relationships with key accounts in Kochi/Kerala

· Conduct regular customer visits and feedback sessions

· Address customer complaints and ensure timely resolution

· Manage customer order processing and delivery coordination

· Identify upsell and cross-sell opportunities

· Prepare customer business reviews and performance reports

Market Intelligence & Strategy

· Monitor local market trends, competitor activity, and seasonal demand in Kerala

· Analyze customer preferences and product mix demand

· Identify emerging market segments and chance areas in Kochi region

· Provide market insights to management for strategic planning

· Support product assortment and sourcing decisions

· Track market price movements and supply-demand dynamics

Operations & Logistics Coordination

· Coordinate with warehouse and logistics teams on order fulfillment





· Ensure timely and accurate delivery to customers in Kochi/Kerala territory

· Manage inventory allocation across customer accounts

· Track product quality and freshness compliance

· Resolve delivery and logistics issues

· Support demand planning and inventory optimization for local market

Documentation & Reporting

· Maintain accurate customer records and sales documentation

· Prepare sales reports, forecasts, and pipeline analysis

· Track sales pipeline and deal progression

· Maintain CRM data integrity and update records regularly

· Prepare MIS reports for management review

· Document customer agreements and contracts

Team Support & Collaboration

· Collaborate with marketing on promotional campaigns for Kochi region

· Work with Operations to optimize supply and delivery

· Support HR in identifying talent needs and hiring

· Share best practices and sales learnings across the team

REQUIRED QUALIFICATIONSEducation

· Bachelor's degree (any stream); MBA or specialization in Sales/Marketing preferred but not mandatory

Qualified Experience

· Minimum 4–6 years of sales experience in FMCG, agriculture, food, or related industries

· Proven track record of achieving sales targets and growing revenue

· Experience managing key accounts and customer relationships

· Demonstrated ability to open new markets or customer segments

· Experience in B2B sales, preferably in distribution or FMCG

Skills & Competencies

· Strong sales acumen and closing ability

· Excellent negotiation and communication skills

· Customer-focused mindset with ability to build long-term relationships

· Analytical skills to track sales metrics and forecasting

· Proficiency in CRM systems and Microsoft Excel

· Ability to work independently and as part of a team

· Problem-solving and adaptability in fast-paced environment

· Local market knowledge of Kochi/Kerala region preferred

DESIRABLE QUALIFICATIONS

· Experience in Fruits & Vegetables, fresh produce, or agribusiness sectors

· Knowledge of food safety, quality standards, and supply chain management

· Experience with retail chains or modern retail channels in Kerala

· Familiarity with seasonal demand planning and perishable goods management





· Established sales network in Kochi/Kerala markets

· Experience with institutional or food service sales

· Fluency in Malayalam and English

WHAT WE OFFER

· Competitive base salary of ₹70,000/month

· Performance-based incentives and bonus structure (subject to target achievement)

· Comprehensive benefits (health insurance, PF, ESI, gratuity)

· Exposure to growing F&V; market with diverse customer segments

· Chance to build and scale local sales in Kochi/Kerala

· Professional development and sales training opportunities

· Work environment rooted in psychological safety and people-first values

· Stable, location-focused role with local customer base

WORKING CONDITIONSLocation & Travel

· Primary office: Aeden HQ, Kochi

· Territory: Kochi and greater Kerala region (Ernakulam, Thrissur, Alappuzha, Idukki)

· Field work: Regular local customer visits within Kerala (no multi-state travel required)

· Travel: Estimated 15–20% local travel (Kochi region only)

Office Hours & Flexibility

· Standard office hours: 9:30 AM – 6:00 PM, Monday to Saturday

· Field work: Regular customer visits during business hours

· Flexibility: Hours may vary based on customer meetings and sales activities

Physical Demands

· Comfortable with local field visits and warehouse site exposure

· Ability to handle fresh produce inspection and quality checks

· Physical stamina for regular local customer interactions

SALES TARGET & PERFORMANCE METRICS

· Monthly/Quarterly sales revenue targets for Kochi/Kerala region (to be defined during offer)

· Customer acquisition and retention rates

· Deal pipeline and forecast accuracy

· Customer satisfaction and repeat business

· Market share growth in assigned territory

· CRM data accuracy and reporting compliance

APPLICATION PROCESS

1. To apply

- Submit a resume highlighting sales experience, target achievement, and customer wins in FMCG or related sectors

- Provide a brief cover letter (200–300 words) outlining your interest in Aeden and relevant sales experience in Kerala markets

- Be prepared for discussion on past sales achievements, largest deals closed, and local market knowledge

- Successful candidates may be asked to present a market chance assessment or sales strategy for Kochi/Kerala region

Send applications to: Sam, HR Manager, Aeden Fruits International Pvt Ltd

Email: [email protected]

Pay: ₹12,063.84 - ₹47,163.37 per month

Benefits

- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Sales Manager – Fruits & Vegetables (Kochi)
🏢 Greens Angadi Agro
📍 Kochi