Sales Manager – Appointment Setters (India)

Sales Manager – Appointment Setters (India)

11 Sep
|
IBAC Consultores
|
India

11 Sep

IBAC Consultores

India

Full-time | Remote | India | Base Salary + Team Performance Bonus

About the Role

We are looking for an experienced Sales Manager based in India to build, lead, and develop a team of 8–15 Appointment Setters supporting an international sales operation.

The team will be responsible for generating high-quality, properly qualified appointments for our Closers.

This is not a volume-only calling role. The objective is to consistently create qualified sales opportunities that have a genuine chance of converting.

You will report directly to the Sales Director.

What You’ll Own

- Build, lead, and develop a team of 8–15 Appointment Setters.
- Recruit, train, coach, and retain high-performing sales talent.
- Establish explicit standards for what qualifies as a quality appointment.
- Monitor KPIs including calls, contact rates, appointments booked, qualification rate, show rate, and conversion.
- Review call recordings to identify coaching opportunities.
- Provide specific, actionable feedback that improves the next call.
- Improve scripts, qualification processes, targeting, and prospecting strategies.
- Identify performance gaps related to lead quality, lists, messaging, qualification, or execution.
- Turn successful behaviors into repeatable processes for the entire team.
- Work closely with Closers to understand which appointments convert and which do not.
- Use feedback from the closing team to continuously improve appointment quality.
- Balance activity volume with the quality of sales opportunities generated.

What Makes a Great Appointment?

A quality appointment should have:

- The right prospect.
- Genuine interest or a relevant business need.
- A clear reason to continue the conversation.
- Confirmed attendance.
- Useful context for the Closer.
- Completion of any required preparation steps.

Volume matters. Quality matters more. The best team consistently delivers both.

Requirements





- 5+ years of sales experience.
- 2+ years of experience managing a sales team.
- Proven experience managing Appointment Setters, SDRs, BDRs, telemarketing, or inside-sales teams.
- Experience working with international or US-based customers strongly preferred.
- Proven track record improving appointment quality, show rates, conversion, or related sales KPIs.
- Experience coaching sales representatives through call reviews.
- Strong understanding of sales KPIs and performance management.
- Experience developing and improving sales scripts and qualification processes.
- Strong leadership and communication skills.
- Experience managing remote or distributed teams is a strong plus.
- Excellent spoken and written English is required.
- Comfortable working with international teams and US-facing sales operations.

The Right Person for This Role

You understand the difference between activity and effectiveness.

More calls can create more opportunities, but better conversations are the real objective.

You can listen to a call, identify exactly where the conversation went wrong, and turn that insight into a practical improvement for the entire team.

You know how to coach without relying on generic motivation, and you can establish clear performance standards without creating unnecessary pressure.

You also understand that Appointment Setting and Closing are one sales system.

You will work closely with the Closers to understand what converts, what does not, and how to continuously improve the quality of appointments being generated.

If your management strategy is simply “make more calls”, this probably isn't the role for you.

If you can build an Appointment Setting team that Closers genuinely want to work with, let's talk.

Compensation

Base Salary + Team Performance Bonus.

Compensation will be based on experience and market.

Pay: From ₹2,393,146.25 per year

Work Location: Remote

📌 Sales Manager – Appointment Setters (India)
🏢 IBAC Consultores
📍 India

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