We are hiring for D2C - Retention Marketing Specialist

Location: Agra, Uttar Pradesh

Experience: 4–7 Years

Work Mode: On-site | 6 Days Working

About the Role:-

We are looking for a Retention Marketing Manager with strong hands-on experience in D2C/e-commerce websites to drive customer retention, repeat purchases, and customer lifetime value. The ideal candidate should have experience managing customer lifecycle campaigns, CRM, marketing automation, and retention strategies .

Key Responsibilities:-

1. Retention & Customer Lifecycle

- Develop and execute strategies to improve repeat purchases, retention rate, and Customer LTV .
- Build customer journeys across acquisition, first purchase, repeat purchase, and reactivation.
- Drive segmentation and personalized communication based on customer behaviour.

1. CRM & Marketing Automation

- Plan and execute campaigns through WhatsApp, Email, SMS, Push Notifications , etc.
- Set up automated journeys for welcome, abandoned cart, post-purchase, repeat purchase, win-back, and reactivation .
- Monitor campaign performance and continuously optimize journeys.

1. D2C Website & Conversion

- Work closely with the D2C website team to improve conversion, repeat purchase, AOV, and customer experience .
- Identify drop-offs across the customer journey and implement retention-led solutions.




- Use customer and website data to identify growth opportunities.

1. Analytics & Performance

- Track key metrics including Retention Rate, Repeat Purchase Rate, LTV, AOV, CAC, and Revenue from Existing Customers .
- Conduct A/B testing of campaigns, offers, communication, and customer journeys.
- Build regular reports and actionable insights for business growth.

1. Cross-functional Collaboration

- Collaborate with Performance Marketing, Content, E-commerce, Product, and Customer Support teams to improve the overall customer lifecycle.
- Stay updated with emerging CRM, retention, and marketing automation trends.

Key Requirements:-

- 4–7 years of experience in Retention Marketing, CRM, Lifecycle Marketing, or Growth Marketing.
- Strong hands-on experience with a D2C/e-commerce website .
- Proven experience in customer retention, repeat purchase, CRM campaigns, and marketing automation .
- Experience with WhatsApp, Email, SMS, Push Notifications , and customer segmentation.
- Strong understanding of D2C metrics and customer lifecycle .
- Data-driven mindset with solid analytical and problem-solving skills.
- Experience with CRM/marketing automation tools is preferred.

For more reach us out at [email protected]

📌 Retention Marketing Manager - Agra
🏢 Oswaal Books
📍 Agra