Role Identifier /n Job Title: Regional Sales Manager - East /n Business: Laminate /n Deputation Location: Kolkata /n Band: 3 /n Reporting To: Chief Sales Officer /n Role Objective /n The Regional Sales Manager oversees all sales activities within a designated region, manages a team of sales representatives, and drives revenue growth by implementing effective sales strategies. This role requires strong leadership, strategic thinking, and a focus on achieving sales targets. /n Job Responsibilities /n Sales Strategy and Planning: /n /n

- Develop and execute sales strategies to meet and exceed regional sales targets.

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- Analyze market trends, customer needs, and competition to identify growth opportunities.

/n /n Team Management and Leadership: /n /n

- Recruit, train, and manage a regional sales team, setting clear sales targets and goals.

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- Provide guidance, coaching, and performance evaluations to the sales team.

/n /n Business Development: /n /n

- Build and maintain robust relationships with key customers, clients, and partners in the region.

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- Explore and pursue new business opportunities to expand market share and increase sales revenue.

/n /n Sales Operations Management: /n /n

- Oversee day-to-day sales operations, ensuring adherence to sales processes and policies.

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- Monitor sales metrics, analyze performance, and prepare reports for management review.

/n /n Customer Relationship Management: /n /n

- Ensure high levels of customer satisfaction by addressing customer queries and concerns.

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- Implement strategies to improve customer retention and foster long-term relationships.

/n /n Budgeting and Forecasting: /n /n

- Develop and manage the regional sales budget, forecasting sales volumes, and tracking expenses.

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- Monitor financial performance against targets and take corrective actions as necessary.

/n /n Market Analysis and Reporting: /n /n





- Analyze regional market data, customer feedback, and sales reports to identify trends and opportunities.

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- Prepare and present regular sales reports, forecasts, and analysis to senior management.

/n /n Key Performance Indicators /n -Primary Revenue value - HPL Target /n -Primary Revenue Vale - LPL Target /n -SLC Value to the total sales Value /n -Project/OEM Pipeline Health /n -Ket Outlet Program Performance /n -ND Expansion - Coverage across retail, AIDS and OEMs /n -Primary Collection as per defined Cr. Days /n -Reduction in Employee Leaving within 1 Year /n -PJP effectiveness and adherence /n Internal Stakeholders /n /n

- National Sales Head

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- National Sales Director

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- Regional Accounts Team

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- Regional Supply Chain Management Team

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- Regional IT Team

/n /n External Stakeholders /n /n

- Distributors

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- Business Partners

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- Senior Industry Influencers & Customers

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- OEM's

/n /n Desired Position Qualification /n /n

- Should have definitely worked in respectable B2C brands in the Building Material Industry (Specially working with Laminate organization)

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- Should have worked in an ERP environment, and should have working exposure to Sales automation tools (SFA) & IT tools – Distributor Management System (DMS), and CRM

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- Should have had exposure to world class systems & processes

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- Should have working knowledge of Influencers like Contractors and Architects, along with deep understanding of Channel

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- In Sales function, should have worked as a Sales leader, managing 2 or more states , and leading large teams

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- Should have worked with a Large Channel network, across T1/T2/T3 towns

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- Should have exposure to managing Distributors, as well as managing Large dealers

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- Working experience in managing both Retail and projects necessary

/n /n Desired Education Qualification /n /n

- MBA / PGDBM – Regular from a Tier II College will be preferred.

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📌 Regional Sales Manager - East (Kolkata)
🏢 Merino Group
📍 Kolkata