Key Responsibilities

- Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns.

- Develop performance marketing strategies aligned with client/business objectives.

- Manage lead generation, traffic, engagement, conversion, and remarketing campaigns.

- Conduct audience research, competitor analysis, keyword research, and campaign planning.

- Monitor key metrics including CPL, CPA, CTR, CPC, CPM, ROAS, conversions, and lead quality.

- Continuously optimize campaigns based on performance data and insights.

- Create and manage retargeting and lookalike audience strategies.

- Coordinate with creative and content teams to improve ad performance.

- Prepare weekly/monthly performance reports with actionable insights.

- Identify opportunities for campaign scaling and budget optimization.

- Stay updated with changes in advertising platforms, algorithms, and digital marketing trends.

Required Skills

- 2+ years of hands-on experience in Performance Marketing / Digital Advertising.

- Strong knowledge of Meta Ads Manager and Google Ads.





- Experience in Lead Generation and Conversion Campaigns.

- Good understanding of campaign analytics and performance metrics.

- Knowledge of Google Analytics / GA4, Google Tag Manager, and conversion tracking is preferred.

- Strong analytical and problem-solving skills.

- Ability to manage multiple campaigns and priorities simultaneously.

- Valuable communication and reporting skills.

- Experience working with multiple clients or agencies is an added advantage.

Preferred Candidate

- Data-driven and performance-focused mindset.

- Strong understanding of the complete digital marketing funnel.

- Ability to independently manage campaigns from strategy → execution → optimization → reporting.

- Comfortable working in a fast-paced agency environment.

- Candidates with proven campaign results and a strong portfolio are preferred.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Guntur)
🏢 G Mark
📍 Guntur