About Us

Driven Properties India is Hyderabad's leading luxury off-plan residential brokerage and the exclusive Forbes Global Properties partner in the city. We operate across primary residential, plotting, and Dubai investment verticals — generating hundreds of qualified site visits every month through a combination of paid performance marketing, portal listings, and organic channels.

We move fast, hold ourselves to hard numbers, and have zero tolerance for activity without output.

The Role

We are hiring a Performance Marketing Specialist

This is not a brand or content role. This is a pure performance role. Your job is to generate the maximum number of qualified, site-visit-ready leads at the lowest possible cost per lead — consistently, week on week.

You will own Meta Ads and Google Ads end to end. You will work directly with the sales team to understand lead quality, adjust targeting, and close the loop between a rupee spent and a site visit booked.

What You Will Own

- Full end-to-end management of Meta (Facebook + Instagram) and Google Ads campaigns across all active projects
- Campaign strategy — audience building, funnel design, creative briefing, A/B testing, scaling, and killing underperformers
- Weekly CPL, qualification rate, and site visit conversion reporting — submitted every Monday before the management meeting, without being asked
- Lead quality feedback loop — sitting with the sales team weekly to understand which leads are converting and which are not, and adjusting campaigns accordingly
- Portal management — Housing.com, Magic Bricks, 99acres — optimising listings for qualified inbound
- WhatsApp campaign execution for warm and NRI lead segments
- Retargeting strategies for old and uncontacted lead pools
- Budget management — daily spend monitoring,



weekly reconciliation, monthly P&L; per campaign

What We Expect Every Week
- Campaign performance report weekly.
- CPL targets met or a clear explanation of what changed and what the fix is
- Zero surprises — if a campaign is burning budget without results, you flag it before we see it
- At least one test or optimisation running at all times — no campaign runs on autopilot

You Are the Right Person If
- You have 2-5 years of hands-on performance marketing experience — real estate, edtech, fintech, or any high-ticket, considered-purchase category preferred
- You have personally managed monthly ad spends of ₹5L+ across Meta and Google.
- You know the difference between a reach campaign and a conversion campaign and you never confuse the two objectives
- You can read a campaign report and tell within 5 minutes where the waste is
- You have reduced CPL measurably on campaigns you inherited — you have the before and after numbers to prove it
- You are not waiting to be told what to optimise.
- You can brief a creative team clearly so the design output actually matches the campaign objective

Metrics You Will Be Held To
- Cost per qualified lead (CPL) — project-specific targets
- Lead to site visit conversion rate — minimum 15%, target 20%+
- Weekly lead volume per project — against agreed targets
- Budget utilisation — zero overspend, zero underspend beyond 5%
- Current ideas to get better CPL.

How to Apply Send your CV and a short note (5-6 lines maximum) answering this: "Pick one campaign you ran that underperformed. What was the CPL, what did you change, and what was the CPL after?"

Applications without this answer will not be reviewed.

DM on LinkedIn or send to [email protected]

Driven Properties India is part of Driven Forbes Global Properties Dubai.

📌 Performance Marketing Specialist (Hyderabad)
🏢 Driven Properties India
📍 Hyderabad