About Vandan

Vandan is building a modern, trusted brand in spiritual and ritual services, starting with categories such as Vastushanti and Vedic Birth Sanskars. We combine tradition with convenience, technology, and strong customer experience to create a category-defining company. We are looking for a sharp, high-ownership Performance Marketing Lead who can drive growth through paid media, analytics, and execution excellence.

Role Summary

This is not a narrow ads-manager role. You will own customer acquisition through paid channels, use data to improve business decisions, support operational automations, and act as a key marketing coordinator across external partners.

You should be equally comfortable looking at campaign numbers, launching a Meta campaign, building a Razorpay/Shopify page, reviewing lead funnels, and coordinating with creative/SEO partners.

Key Responsibilities

1. Paid Advertising Ownership

● Understand monthly business goals (leads, bookings, CAC, revenue)

● Build acquisition strategy across Meta, Google and relevant channels

● Plan campaign structure, targeting, budgets and testing roadmap

● Identify creative opportunities and brief content team/agencies

● Launch, monitor and optimize campaigns daily

● Improve CPL, conversion rate, ROAS and lead quality

● Scale winning campaigns systematically

2. Data Analytics & Growth Insights

● Analyze GA4, ad platforms, Microsoft Clarity and internal sales data

● Track funnel performance from click to booking

● Identify drop-offs, friction points and customer behaviour trends

● Build weekly dashboards and actionable reports

● Use data to improve campaigns, website performance and business decisions

● Recommend experiments backed by numbers

3. Sales & Automation Support





● Build or manage simple operational workflows

● Create Razorpay pages / payment flows

● Improve lead routing and follow-up systems

● Support CRM integrations, WhatsApp workflows or lightweight automations

● Help reduce manual effort across sales operations

4. Marketing Coordination

● Act as Vandan’s single point of contact for agencies/freelancers

● Coordinate with content teams for creatives and shoots

● Track SEO deliverables and growth priorities

● Ensure timelines, quality and execution discipline

● Bring clarity, speed and accountability across partners

What We’re Looking For

Must Have

● 2-4 years experience in performance marketing / growth roles

● Strong hands-on experience in Meta Ads and Google Ads

● Proven track record of improving CPL / CAC / conversions

● Strong analytical ability and comfort with data

● Ownership mindset with bias for action

● Organized communicator who can manage multiple moving parts

Good to Have

● Experience in lead generation businesses

● Familiarity with GA4, Clarity, Zapier / automation tools

● Landing page conversion optimization experience

● Startup / high-growth company experience

● Basic design or copy sense

What Success Looks Like Within First 90 Days

● Paid campaigns become structured and performance-driven

● CPL / lead quality improves meaningfully

● Reporting becomes clear and decision-oriented

● Key automations reduce manual work

● External agencies move faster with better accountability

Why Join Vandan?

● Opportunity to build a high-growth consumer brand early

● High ownership role with direct business impact

● Work across marketing, analytics and growth systems

● Quick execution environment with room to create

Location Preferred : Pune/PCMC

Compensation CTC: Skill and Experience Based

📌 Performance Marketing Lead (Maharashtra)
🏢 Vandan Pandit
📍 Maharashtra