Role: Performance Marketing Executive

Job Type: Full Time

Location: Gurgaon

About Noguilt:

Noguilt is a multi-brand wellness group dedicated to transforming lives through personalized diet, fitness, and lifestyle programs. Alongside its core services, the company operates a growing nutraceutical portfolio offering health-focused products such as teas, chocolates, proteins, GLP-1 capsules, and is expanding into injectable solutions. Backed by a team of qualified doctors , nutritionists, fitness experts, and behavioral coaches, Noguilt combines science-driven approaches with technology and empathetic support to deliver sustainable outcomes.

About the role:

We are looking for a Performance Marketing Executive – Marketplaces & Quick Commerce to drive traffic, revenue and advertising efficiency across Amazon, Flipkart, Blinkit, Zepto, Meta and other digital channels.

Specifically, this role will involve:

- Planning, executing and optimising paid campaigns across Amazon, Flipkart, Blinkit and Zepto .
- Managing marketplace campaign formats including Sponsored Products, Sponsored Brands, Sponsored Display, Auto/Manual campaigns, Product Targeting, PLA/PCA and keyword campaigns .
- Conducting keyword research, search-term analysis, bid optimisation, negative targeting and budget allocation .
- Tracking and improving key performance metrics including ROAS, ACOS, TACOS, CPC, CTR, Conversion Rate, Revenue and Orders .
- Analysing campaign performance at SKU/ASIN and keyword level to identify opportunities for scaling and efficiency improvement.




- Driving incremental traffic and demand through Meta Ads , including prospecting, retargeting, audience testing and creative testing.
- Developing cross-channel performance strategies to improve traffic, conversions and overall revenue.
- Conducting regular campaign, audience, keyword and creative performance analysis .
- Coordinating with creative and internal teams to develop ad assets, messaging and campaign requirements.
- Preparing performance reports with clear insights, learnings and actionable next steps .
- Continuously identifying opportunities to improve campaign efficiency, revenue growth and marketing profitability.

An ideal candidate will have:

- 1–2 years of relevant experience in performance marketing, marketplace advertising or digital marketing .
- Mandatory hands-on experience working with a D2C brand .
- Hands-on experience with advertising platforms across Amazon, Flipkart, Blinkit and Zepto .
- Strong understanding of marketplace advertising, bidding, keywords, campaign structures and performance metrics .
- Strong analytical and execution skills with a performance-driven mindset .
- Strong proficiency in Excel / Google Sheets .
- Ability to analyse campaign performance at SKU/ASIN, keyword, audience and creative level .
- Strong understanding of revenue, conversion and advertising efficiency metrics.
- Ability to translate campaign data into actionable optimisation and scaling strategies.
- Robust ownership and ability to execute campaigns independently.

Qualifications:

- Graduate from a top-tier university / college .

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