Job Title - Performance Marketer

Exp - 5-10 yrs

Location - Pune

Core Responsibilities (Primary Scope)

Paid Media Strategy & Execution

- Own and optimize campaigns across Google Ads (Search, PMax, Demand Gen), LinkedIn Ads, Meta Ads, YouTube Ads, and programmatic/DSP platforms (The Trade Desk, DV360)
- Manage real budget ownership with full accountability for CAC, ROAS, and pipeline contribution, not just CTR/CPC
- Use AI-assisted bidding and creative tools (Smart Bidding, Meta Advantage+, generative ad copy tools) with informed judgment on when automation helps and when it needs manual override

Analytics & Reporting

- Own GA4 instrumentation and reporting; build dashboards in Looker Studio or Power BI for real-time performance visibility
- Apply AI tools (ChatGPT, Claude, GA4 predictive metrics) to accelerate insight generation and reporting turnaround
- Present KPI and pipeline-impact reports to leadership with clear, actionable recommendations

MarTech & Funnel Operations

- Maintain integration health across CRM (HubSpot/Salesforce), ad platforms, and automation tools
- Flag and help resolve funnel drop-off points using funnel and behavior analytics (Hotjar, Microsoft Clarity)

Lifecycle & Email Marketing

- Support email/lifecycle campaigns built on HubSpot, Marketo, or Mailchimp, including AI-driven segmentation and send-time optimization




- This is execution support, not primary ownership; a separate lifecycle/CRM marketer owns strategy here as the team scales

Workflow Automation

- Use no-code automation tools (Zapier, Make, n8n) opportunistically to reduce manual ops where it directly improves campaign velocity

Must-Haves
- 5-10 years in performance/paid media, with at least 2-3 years managing budgets of 1Cr+ annually (or equivalent) with direct accountability for ROI, not just execution
- Proven, demonstrable experience using AI tools inside live campaigns (give us a real example with a measurable outcome, not a list of tools you've heard of)
- Solid hands-on command of Google Ads and LinkedIn Ads at a strategic level (not just campaign setup)
- Working command of GA4 and at least one BI/visualization tool (Looker Studio or Power BI)
- B2B or enterprise marketing experience strongly preferred; agency experience is a plus
- Sharp written communication for ad copy, stakeholder reporting, and cross-functional briefs

Nice-to-Haves
- Experience with ABM platforms (6sense, Demandbase) or intent data tools
- Experience with marketing automation (HubSpot, Marketo) and no-code workflow tools (Zapier, Make, n8n)
- Exposure to programmatic/DSP buying (The Trade Desk, DV360)

📌 Performance Marketer (paid media exp) withB Brand & Marketing Co, Pune
🏢 Seventh Contact Hiring Solutions
📍 Pune