We are looking for a Meta Ads & Performance Marketing Specialist to manage and scale our Facebook & Instagram advertising.
The ideal candidate should have strong hands-on experience in Meta Ads, lead generation and Click-to-WhatsApp campaigns and should be focused on generating quality leads and paying customers , not just leads.
Key Responsibilities:
- Plan, launch and manage Meta Ads campaigns
- Manage Click-to-WhatsApp campaigns
- Test creatives, audiences, offers and ad copies
- Monitor CPL, lead quality, CAC and conversions
- Optimize campaigns based on actual sales
- Build retargeting and lookalike campaigns
- Analyze the complete funnel from Ad → WhatsApp Lead → Customer
- Work with the sales/creative team to improve conversions
- Prepare regular performance reports
- Scale winning campaigns efficiently
Requirements:
- 2–5 years of hands-on Meta Ads experience
- Solid knowledge of Meta Ads Manager
- Experience with lead generation campaigns
- Experience with Click-to-WhatsApp Ads
- Good understanding of Pixel, CAPI and conversion tracking
- Strong analytical and problem-solving skills
- Proven experience in optimizing campaigns and reducing CAC
- Experience in fitness, yoga, wellness, coaching or similar businesses is a plus
What we care about: We don't measure success only by CPL.