Job Summary

We are looking for a

Lead Data Scientist with solid expertise in statistics, experimentation, causal inference, and marketing measurement

. The ideal candidate will solve complex marketing measurement problems and translate analytical insights into actionable business and investment recommendations.

Key Responsibilities

- Lead the development of

Marketing Mix Models (MMM)

, incrementality, and causal measurement solutions.

- Design and analyze

Geo Tests, lift studies, and experimentation frameworks

.

- Build response curves, scenario planning, and marketing optimization models

.

- Apply statistical techniques including hypothesis testing, regression, time-series modeling, and causal inference

.

- Translate complex analytical outputs into clear marketing and investment recommendations

.

- Collaborate with

Strategy, Product, Engineering, and client teams

.

- Review and mentor Data Scientists and establish strong modeling standards and best practices

.

- Challenge assumptions and ensure analytical solutions drive measurable business impact.

Required Skills & Qualifications





- 7+ years of experience in Data Science or Advanced Analytics.

- Strong expertise in statistics, experimentation, and causal inference

.

- Hands-on experience with

Marketing Mix Modeling (MMM) or marketing measurement is strongly preferred.

- Strong programming skills in

Python/R and SQL

.

- Experience working with large and complex marketing and business datasets

.

- Strong ability to communicate sophisticated analytical concepts to non-technical and client audiences

.

- Excellent problem-solving and analytical skills.

- Curious, hands-on builder mindset with a strong focus on business outcomes.

Preferred Profile

- Experience in marketing analytics, attribution, incrementality, or media measurement

.

- Experience working with cross-functional and client-facing teams.

- Ability to mentor junior data scientists and drive analytical best practices.

- Strong business judgment with the ability to connect data science outcomes to business decisions and ROI

.

Email - [email protected]

📌 Marketing Measurement & Causal Analytics -Lead Data Scientist (India)
🏢 The Digital Loom
📍 India