Role & responsibilities

Management of Online Fitness Program:

- Own the P&L; of the category by driving revenue, registrations and retention.
- Customer Growth: Improve customer acquisition, repeat purchase, retention and usage by customer post conversion.
- Category strategy: Shape the program structure, pricing, operations and promotion
- New service launch: Identify demand for recent services in fitness through consumer insights, competition analysis and market trends
- Cross functional execution: Partner with regional operations teams, finance, marketing, analytics, tech and Call centre teams to drive customer acquisition and experience
- Monitor the performance daily, identify issues early and drive corrective actions
- Identify requirements for marketing communication in channels social media, whatsapp, SMS & emails and plan accordingly
- Handle customer queries /concerns received with team members

Management of Ed-tech Vertical Masters in Baby Affairs:

- Lead, mentor and manage the MBA (Ed-Tech) team to ensure the seamless execution of marketing activities, webinars and live sessions.
- Develop and drive the overall communication strategy for the MBA Programme, including content planning, campaign execution and audience engagement.
- Collaborate closely with doctors, hospital units, business heads and internal stakeholders to plan, coordinate and execute high-quality webinars and live events.
- Monitor team performance and optimize processes to improve efficiency,



engagement and user satisfaction.
- Drive strategic initiatives to grow webinar attendance, session interactivity and brand engagement across platforms.
- Oversee communication across various MBA groups, ensuring timely and accurate updates regarding sessions, events and user engagement.
- Handle escalations and ensure customer queries, feedback and complaints are addressed promptly and effectively.
- Analyse campaign performance, compile feedback and generate actionable insights to enhance marketing outcomes

Preferred candidate profile

- Masters degree in Marketing / Commerce/ Business Administration, or a related field.
- Minimum 5+ year of experience in category management, operations, customer engagement, programme operations, or similar roles in a fast-paced environment.
- Experience in owing P&L; and business outcomes such as revenue, orders, growth, retention
- Strong communication and interpersonal skills.
- Ability to multitask and manage time effectively.
- Experience in handling a team of reporting members
- Tech-savvy with familiarity in using analytical platforms
- Proficiency in Excel and experience in creating reports is essential.
- Willing to travel to centres across India when needed
- Willing to speak to customers to do consumer research
- Self-motivated, eager to learn, and adaptable to changing priorities.
- A team player with a positive attitude and a customer-first mind-set.

📌 Marketing Manager (Bengaluru)
🏢 The Kids Clinic
📍 Bengaluru