Role & responsibilities The following is a summary of what the role entails:

- Partner with senior alliance leaders and cross-functional stakeholders to understand and define alliance priorities, and translate them into integrated marketing strategies, campaigns, and virtual and in-person events.
- Build strong relationships with alliance leaders, stakeholders, peers, and delivery partners to support effective collaboration and execution.
- Lead end-to-end execution of alliance marketing programs, including content development, channel strategy, communications, client engagement and hospitality, webinars, social media, email campaigns, and event experiences.
- Lead campaign briefings and coordinate internal and external teams to ensure aligned planning, timely execution, and high-quality delivery.
- Develop and optimize marketing processes, workflows, and governance practices to improve consistency, efficiency, and scalability.
- Use audience insights and prior campaign performance to refine target segments, messaging, channel mix, and event strategies.
- Monitor channel and content trends, relevant competitor activity, and emerging marketing practices to integrate with campaign recommendations.
- Partner with creative teams to develop compelling marketing assets and ensure all materials comply with firm brand standards.
- Establish and monitor campaign and event performance measures, including client engagement metrics, and translate results into actionable optimization recommendations.




- Manage campaign resources, priorities, timelines, and day-to-day deliverables; serve as the primary point of contact for final review, quality assurance, and issue resolution.
- Lead, coach, and support the performance management and professional development of junior professionals.
- Oversee team operations, including recruiting, onboarding, training, learning and development, procurement, and other talent-related activities.

Preferred candidate profile

- 12 to 16 years of experience in marketing program management, including large-scale events; alliance marketing experience strongly preferred.
- Masters degree or MBA in marketing, communications, business administration, or a related field.
- Strong business acumen with the ability to develop and execute integrated marketing strategies.
- Excellent stakeholder management, communication, collaboration, and relationship-building skills.
- Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel.
- Strong project management, organizational, prioritization, and problem-solving skills.
- Ability to manage multiple priorities in a quick-paced, cross-functional environment.
- Experience leading, coaching, or mentoring a team preferred.
- Experience collaborating effectively across time zones and with global teams.

***** immediate joiner or max NP 15 days, CTH hiring, interested candidate can send their cv@(phone hidden)

or email@

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📌 Marketing Manager (Hyderabad)
🏢 Orcapod Consulting Services
📍 Hyderabad