Marketing Manager — Toni&Guy; (Bengaluru)

Location: Bengaluru (in office / hybrid)

Employment type: Full time

Reports to: Head of Marketing / Regional Manager

About the role

Toni&Guy; (company-owned outlets in Bengaluru) is hiring a hands-on Marketing Manager to own local and digital marketing for multiple stores. You will plan and execute performance and brand marketing, manage mall & partner relationships, run WhatsApp and CRM campaigns, control local advertising budgets, and convert marketing activity into measurable store visits and revenue.

Key responsibilities

- Develop and run the monthly marketing plan for assigned stores (campaign calendar, budgets, channels, KPIs).
- Manage paid digital channels: Google (Search / PMax / Smart), Meta (Ads Manager), local listing ads; set up campaigns, monitor performance, optimise bids/creatives and reduce CPL.
- Lead WhatsApp marketing and conversational flows: create/segment lists, design prefilled messages, automate replies, measure conversions. Integrate with booking flow and CRM.
- Work with mall marketing teams and on-site mall managers: secure joint promotions, participate in mall events, ensure visibility and placement.
- Local store marketing: GMB/Maps optimisation, local SEO, GMB posts, reputation/review management and local partnerships.
- Creative & assets: brief designers / photographers, approve ad copy and store creatives (static and short video). Maintain a library of on-brand assets for rapid use.
- Budget management: own P&L; for marketing budgets allocated per store; track spends, forecast monthly burn, and report ROI.
- Reporting & analytics: produce weekly & monthly performance reports (traffic → lead → booking → revenue), analyse funnel leaks and recommend corrective actions. Maintain dashboards (Google Sheets / Data Studio).
- Vendor & agency management: brief, evaluate and supervise external agencies (creative, performance, SMS/WhatsApp) and ensure SLAs and ROI.
- Promotions & offers: design limited-time offers,



membership drives and upsell bundles; collaborate with front-desk to implement conversion scripts.
- Field coordination: train receptionists on lead handling, ensure 3-ring SLA and WhatsApp response SLAs; run A/B tests for offers and booking flow.
- Compliance & brand: ensure all marketing materials follow Toni&Guy; brand guidelines and relevant advertising policies.

Outcomes / KPIs (first 6 months)
- CPA / CPL targets achieved for each store (set per-store baseline within 30 days).
- Increase store visits attributed to Ads / GMB by X% (baseline & target to be agreed).
- WhatsApp conversion rate (click → booking) ≥ target (example 8–12% depending on traffic).
- Reduce marketing % of spend to revenue (OGP) by improving conversion & upsells.
- Maintain product usage % and gross profit KPIs in coordination with operations (marketing must not erode margins).

Required profile
- 3–7 years experience in performance & local retail marketing — preference for retail/FOOD & BEVERAGE / salons / lifestyle brands or agency background supporting retail.
- Strong hands-on experience with Google Ads (Search, PMax), Meta Ads, Google Business Profile, WhatsApp Business API / third-party WhatsApp platforms, CRM/automation tools.
- Solid analytic skills — able to build and maintain dashboards, interpret performance and optimise campaigns to ROI. Excel / Google Sheets advanced.
- Demonstrable experience managing budgets and delivering measurable store ROI.
- Experience working with mall marketing teams and local partnership / activation.
- Excellent written & verbal communication; ability to write compelling short ad copy and WhatsApp templates.
- Proactive, process-oriented, able to operate with minimal supervision and manage multiple outlets.
- Education: Graduate; MBA / Postgrad in marketing or equivalent is desirable.

Nice-to-have
- Experience with appointment-based businesses, salon or beauty retail.
- Familiarity with WhatsApp Business API integrations, marketing automation (e.g., Zoho, HubSpot, Freshworks) and Google Data Studio.
- Basic creative direction skills (photo / short-form video briefs).

Job Type: Full-time Pay: From ₹60,000.00 per month

Work Location: In person

📌 Marketing Manager (Bengaluru)
🏢 EgaaBrands
📍 Bengaluru