11 Sep
|
Carebees healthcare
|
Bengaluru
11 Sep
Carebees healthcare
Bengaluru
Job Purpose The primary responsibility of this role is to develop and maintain strong professional relationships with doctors, hospitals, clinics, and healthcare professionals to generate patient referrals for Carebees Healthcare.
The candidate will be responsible for increasing Carebees' visibility among the medical community, generating qualified patient leads, converting referrals into Carebees services, and contributing directly to patient acquisition, revenue growth, and business expansion.
The role requires regular field visits, relationship management, lead generation, follow-ups, and achievement of monthly sales targets.
1. Key ResponsibilitiesA. Doctor Referral & Relationship Management
- Identify and develop relationships with:
- Orthopaedic surgeons
- Neurologists
- Neurosurgeons
- Physiotherapists
- General physicians
- Geriatricians
- PM&R;/Rehabilitation specialists
- Other relevant medical professionals
- Regularly visit doctors and clinics to introduce Carebees Healthcare services.
- Explain Carebees' home healthcare and physiotherapy services to doctors and their staff.
- Build long-term professional relationships with doctors and referral partners.
- Maintain regular follow-up with existing referring doctors.
- Ensure doctors are aware of Carebees' services, service areas, pricing, and patient-care process.
- Identify opportunities for hospital and clinic referral partnerships.
B. Lead Generation
- Generate qualified patient leads through doctor and healthcare-professional referrals.
- Collect complete patient information and referral details.
- Ensure every referral is immediately communicated to the Carebees operations/customer-care team.
- Follow up on every lead until:
- Referral → Contact → Assessment → Service Start → Conversion
- Maintain accurate records of all leads and their status.
- Reactivate inactive or old referral sources.C. Sales & Revenue Generation
- Achieve monthly and quarterly patient acquisition targets.
- Convert doctor referrals into paid Carebees services.
- Increase the number of active referring doctors every month.
- Focus on high-value cases such as:
- Post-operative physiotherapy
- TKR rehabilitation
- ACL rehabilitation
- Neurological rehabilitation
- Spine rehabilitation
- Geriatric physiotherapy
- Home physiotherapy
- Home nursing
- Long-term rehabilitation
- Track revenue generated from each referral source.
- Identify high-potential doctors and develop them into consistent referral partners.
D. Carebees Brand Visibility
- Increase Carebees' visibility within the local healthcare ecosystem.
- Introduce Carebees to new hospitals, clinics, doctors, nursing homes, senior-living facilities and rehabilitation centres.
- Distribute Carebees brochures, visiting cards, service information and other approved marketing materials.
- Coordinate doctor awareness activities, professional meetings and healthcare camps when required.
- Communicate Carebees' key differentiators and service quality professionally.
E. Hospital & Institutional Business Development
- Identify hospitals and clinics where Carebees can develop referral partnerships.
- Meet hospital administrators, consultants,
discharge coordinators and relevant healthcare staff.
- Explore opportunities for:
- Post-discharge home physiotherapy
- Home rehabilitation
- Elderly care
- Home nursing
- Follow-up rehabilitation
- Corporate wellness/healthcare programs
- Support the management in developing new institutional partnerships.
F. Lead Follow-up & Coordination
- Coordinate closely with the Carebees customer-care and operations teams.
- Ensure quick response to all doctor-generated leads.
- Follow up with patients when required to support conversion.
- Monitor whether the referred patient has received the required service.
- Collect feedback from referral partners regarding patient experience.
- Escalate complaints or service issues immediately to management.
G. Reporting & CRM The employee must maintain daily and weekly sales activity records.
Daily reporting should include
- Doctors visited
- New doctors contacted
- Existing doctors followed up
- Hospitals/clinics visited
- Leads generated
- Leads converted
- Pending leads
- Lost leads
- Revenue generated
- Follow-up activities
- Next-day action plan
All leads and referral activities must be updated in the Carebees CRM/lead management system or approved reporting format.
1. Key Performance Indicators (KPIs)
Performance will be evaluated based on measurable business outcomes.
Primary KPIs
- Number of new doctors acquired as referral partners
- Number of active referring doctors
- Number of qualified patient leads generated
- Lead-to-patient conversion rate
- Monthly revenue generated through referrals
- Number of new hospital/clinic partnerships
- Repeat referrals from existing doctors
- Geographical expansion of Carebees' referral network
Activity KPIs
- Daily doctor/clinic visits
- Weekly new doctor meetings
- Follow-up calls/messages
- Hospital visits
- Referral-partner meetings
- Lead follow-up completion
Important: The role will be measured primarily on quality of leads, patient conversion and revenue, and not merely on the number of visits.
1. Ideal Candidate ProfileQualification
- Bachelor's degree in any discipline.
- Healthcare, physiotherapy, pharmacy, life sciences, business development or sales background preferred.
- Candidates with experience in healthcare sales/business development will be preferred.
Experience 1–5 years of experience in any of the following:
- Healthcare sales
- Hospital sales
- Doctor referral marketing
- Pharmaceutical sales
- Medical representative role
- Diagnostic sales
- Home healthcare sales
- Healthcare business development
- Medical equipment sales
Freshers with excellent communication skills and strong sales ability may also be considered.
1. Required Skills
The candidate should have:
- Excellent communication and interpersonal skills
- Strong relationship-building ability
- Valuable sales and negotiation skills
- Confidence in meeting doctors and healthcare professionals
- Ability to conduct field visits independently
- Strong follow-up skills
- Target-oriented approach
- Good presentation skills
- Basic knowledge of healthcare services
- Ability to maintain CRM/reporting records
- Ability to convert relationships into measurable business results
Personal Attributes
- Professional and well-groomed
- Energetic and proactive
- Positive attitude
- Self-motivated
- Persistent in follow-ups
- Honest and ethical
- Result-oriented
- Comfortable with field work
- Willing to travel across Bangalore
1. Expected Daily Work Pattern
A typical working day may include:
Morning
- Review pending leads
- Plan doctor visits
- Follow up with previous referrals
Daytime
- Visit doctors/clinics/hospitals
- Meet current referral sources
- Present Carebees services
- Generate and collect patient leads
Afternoon/Evening
- Follow up on leads
- Coordinate with operations
- Update CRM
- Track conversions
- Plan the next day's visits
1. Key Objective for the First 90 DaysFirst 30 Days
- Understand Carebees services and processes.
- Map assigned geographical areas.
- Build a database of potential doctors and hospitals.
- Start regular doctor visits.
- Generate initial qualified leads.
31–60 Days
- Develop a consistent doctor referral network.
- Increase monthly referral leads.
- Establish relationships with key specialists and hospitals.
- Improve lead conversion.
61–90 Days
- Develop a strong base of active referring doctors.
- Generate predictable monthly patient referrals.
- Establish hospital/clinic partnerships.
- Achieve agreed monthly revenue targets.
1. Career Growth
Successful candidates can progress into: Business Development Executive → Senior Business Development Executive → Area Sales Manager → Business Development Manager → Regional/City Head
High-performing employees will have opportunities to manage larger territories, hospital partnerships and sales teams.
1. Compensation
Salary: ₹_____ – ₹_____ per month Performance Incentive: Additional monthly/quarterly incentives based on:
- Qualified leads
- Patient conversions
- Revenue generated
- New active referral partners
- Hospital/clinic partnerships
A fixed salary + performance incentive structure will be followed to reward measurable business growth.
1. Core Success FormulaDoctor Relationship
↓
Qualified Patient Referral
↓
Fast Carebees Follow-up
↓
Patient Assessment
↓
Service Conversion
↓
Excellent Patient Experience
↓
Repeat & Additional Referrals
↓
Revenue GrowthRole Summary
This is not just a field-visiting job.
The selected candidate will be responsible for building a solid doctor referral network for Carebees Healthcare, generating qualified patient leads, converting those leads into patients, increasing Carebees' visibility in the healthcare community, and contributing directly to monthly revenue growth.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits
- Flexible schedule
Work Location: In person
📌 Marketing Manager (Bengaluru)
🏢 Carebees healthcare
📍 Bengaluru