Senior Manager / Marketing Head Marketing, Brand &

Events

Location: Mumbai

Experience: 10-12 years

Industry: Financial Services / BFSI

Role Purpose

We are looking for an experienced and dynamic marketing professional to drive offline marketing, brand building, events and corporate marketing initiatives. The role will focus on creating robust brand visibility and delivering impactful marketing programs that support customer engagement and business growth.

Key Responsibilities

Develop and execute the annual offline marketing and brand-building plan aligned with business objectives.

Plan and organise corporate events, conferences, seminars, exhibitions, customer meets, partner meets and brand activations.

Manage the complete event lifecycle, including concept development, budgeting, venue selection, agency coordination, logistics, branding and execution.

Plan, develop and coordinate marketing collaterals including brochures, flyers,

presentations, product literature, standees, banners, corporate profiles, promotional merchandise and other communication materials.

Coordinate with creative team, event agencies, printers and other vendors to ensure timely and quality delivery.

Ensure consistency of brand identity, messaging and communication across all marketing touchpoints.

Identify and implement innovative on-ground marketing and customer engagement initiatives.

Support business initiatives and market expansion through relevant marketing programs.

Manage relationships with external agencies, vendors and event partners, including negotiations and deliverables.





Plan and manage marketing budgets and ensure effective utilisation of resources.

Work closely with Sales, Business Development, Research and other internal teams to understand requirements and provide effective marketing support.

Evaluate the effectiveness of events and marketing initiatives through participation,

engagement, leads/business opportunities and other relevant metrics.

Ensure all marketing communications and materials comply with applicable brand, legal and regulatory requirements.

Candidate Profile

1012 years of relevant marketing experience, preferably in the financial services/BFSI sector.

Strong hands-on experience in offline marketing, events, brand building and marketing collateral management.

Excellent event planning, project management and execution skills.

Strong agency, vendor and stakeholder management skills.

Creative, organised and detail-oriented, with the ability to manage multiple projects simultaneously.

Strong communication, presentation and negotiation skills.

Ability to take ownership, work independently and deliver within tight timelines.

MBA/PGDM in Marketing or equivalent qualification preferred.

Key Success Measures

Effectiveness of offline marketing and brand-building initiatives

Quality and impact of events and brand activations

Timely delivery and quality of marketing collaterals

Brand visibility and customer/stakeholder engagement

Effective utilisation of marketing budgets

Business opportunities and engagement generated through marketing initiatives

Marketing Manager A Leading Credit Rating Company Role & responsibilities

Preferred candidate profile

📌 Marketing Manager A Leading Credit Rating Company (Mumbai)
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