Company:A-ID Systems India Pvt. Ltd. – Centena Group company

URL: www.autoidindia.com / www.centena.com Location:Chennai

Designation:Assistant Manager/Deputy Manager/Manager – Presales Reporting To:Director

About A-ID Systems

A-ID Systems India Pvt. Ltd. provides integrated identity, security and identification solutions, including biometrics, access control, RFID, time & attendance, ID card issuance, smart cards, visitor management and asset/people tracking.

The company works with leading technology partners such as Suprema, Zebra, Bravo and other OEMs, delivering customised solutions across government, corporates, healthcare, education, manufacturing, logistics and retail.

Role Purpose The Manager – Presales will be responsible for developing techno-commercial solutions and proposals in support of the Sales team. The role involves understanding customer and tender requirements, mapping appropriate products and accessories, designing cost-effective solutions, preparing BOMs/costing and technical-commercial proposals, supporting tenders, conducting customer meetings and site surveys, and coordinating with OEMs, Business Managers and internal teams to ensure timely and accurate proposal submission.

The role will also contribute to revenue growth by identifying new tender opportunities, recommending new products/solutions for the A-ID portfolio, monitoring competitor activity and providing technical and application support throughout the sales cycle.

Key Responsibilities

1. Techno-Commercial Presales & Solution Development

- Prepare suitable techno-commercial specifications and solutions for assigned sales opportunities.
- Review and understand tender documents, RFQs, RFPs and customer requirements.
- Discuss end-user requirements with Business Managers and Sales teams and translate them into appropriate technical solutions.
- Check products within the company's scope of supply and map them against customer requirements.
- Identify and include all required mandate accessories, peripherals and components necessary for complete system functionality.
- Prepare BOMs, product configurations, costing and techno-commercial proposals.
- Develop cost-effective and technically appropriate solutions in coordination with OEMs/vendors.
- Provide technical and application inputs to support the Sales team throughout the sales process.

2. Customer Engagement & Site Survey

- Participate in presales meetings with end customers along with the Sales team.
- Understand customer applications, technical requirements and operational challenges.




- Conduct site surveys whenever required and provide appropriate solution recommendations.
- Support product demonstrations, technical presentations and solution discussions.

3. Tender & Bid Management

- Review tenders and conduct the first-level technical screening of opportunities.
- Assess technological feasibility, eligibility, scope of supply and solution requirements before bid participation.
- Prepare technical and commercial inputs required for tenders and project RFQs.
- Ensure 100% compliance with tender submission deadlines.
- Identify and track relevant tender opportunities through tender portals/forums and proactively generate new bidding opportunities.
- Develop technically compliant and commercially viable bid solutions to improve win probability.
- Coordinate with Sales, OEMs, Finance, Procurement and other stakeholders for timely tender submission.

4. Proposal Turnaround & Sales Support

- Ensure complete proposals are submitted to customers within defined timelines:
- Standard enquiries: within 3 working days
- Projects/RFQs: within 5 working days
- Support the achievement of defined Sales targets including revenue, orders, margins, market share and customer satisfaction.
- Provide technical, application and product-related content required by the Sales team.
- Support order processing, PO review, product availability checks and coordination with Operations for order fulfilment.
- Support post-sales activities including order tracking, delivery coordination, billing/invoicing and payment follow-up.
- Ensure timely communication of payment collection status and outstanding issues to the relevant management level.

5. Product, OEM & Portfolio Development

- Maintain adequate technical and competitive knowledge of products and solutions handled.
- Regularly monitor competitor products, pricing, features, applications and market developments.
- Identify recent products, technologies and solutions that can be added to the A-ID portfolio.
- Work with OEMs/vendors to evaluate technically suitable and commercially viable products.
- Explore opportunities to expand the company's solution portfolio across RFID, biometrics, access control, identification, tracking and related technologies.




- Recommend innovative solutions based on emerging customer requirements and market trends.

6. Project & Cross-Functional Coordination

- Support project-oriented activities from presales through order execution and handover.
- Coordinate with internal and external stakeholders for smooth execution of customer requirements.
- Ensure effective material planning, product coordination and material handling support where required.
- Maintain continuous follow-up with Sales, Operations, Procurement, Finance, OEMs and customers.
- Ensure clear communication and timely escalation of technical, commercial or delivery-related issues.

7. Training, Knowledge Sharing & Innovation

- Continuously develop knowledge of products, applications, technologies and market trends.
- Conduct or support product and solution training for Sales and relevant internal teams.
- Share technical and competitive information with the Sales team.
- Identify opportunities for process improvement, solution innovation and portfolio expansion.
- Recommend new technologies and applications that can strengthen the division's market offering.

Key Performance Indicators (KPIs)

- Proposal turnaround time and adherence to defined TAT.
- 100% compliance with tender submission deadlines.
- Technical and commercial accuracy of proposals and BOMs.
- Tender/RFQ participation and conversion/win ratio.
- Quality and cost competitiveness of solutions.
- Number and quality of new tender opportunities identified.
- Revenue, order value and margin contribution supported through presales.
- Customer satisfaction and responsiveness.
- Successful coordination of orders, delivery, billing and project handover.
- New products/solutions identified and introduced into the portfolio.
- Product, competitor and market knowledge.
- Timely follow-up on post-sales and payment-related activities.

Candidate Profile

- Bachelor's degree in Engineering, IT, Electronics, Instrumentation, Computer Science or a related discipline.
- 8–15 years of relevant experience in presales, solution consulting, technical sales, solution design, tender management or system integration.
- Experience in RFID, biometrics, access control, identification systems, IoT, asset tracking, security solutions or related technologies will be preferred.
- Strong experience in preparing technical proposals, BOMs, costing and techno-commercial offers.
- Hands-on experience in tender/RFP/RFQ evaluation and bid preparation.
- Experience working with OEMs, vendors, Sales teams and end customers.
- Willingness to travel across India for customer meetings, site surveys and project requirements.

📌 Manager - Presales (Chennai)
🏢 Auto Id Systems
📍 Chennai