Role & responsibilities

Subscriber Retention & Winback

Own retention and renewal initiatives across the subscriber lifecycle.

Design and optimize pre-expiry, post-expiry, and winback journeys.

Develop strategies to improve renewal rates and reduce subscriber churn.

Identify churn patterns and recommend interventions based on customer behavior.

Campaign Management

Plan and execute multi-channel retention campaigns across Email, Push Notifications, WhatsApp, In-App Messaging, and Onsite experiences.

Coordinate with editorial, design, product, and marketing teams for campaign execution.

Ensure timely delivery and high execution quality of all assigned initiatives.

Experimentation & Growth

Design and execute A/B tests to improve renewals, engagement, and customer experience.

Validate hypotheses through experimentation and recommend scalable improvements.

Continuously identify current retention opportunities based on customer insights and industry best practices.

Product & Lifecycle Optimization

Map subscriber journeys and identify friction points affecting retention.

Recommend product and UX improvements to improve customer engagement.





Work closely with Product and Engineering teams to implement lifecycle enhancements.

Analytics & Reporting

Monitor key retention metrics and campaign performance.

Analyze subscriber behaviour, funnel performance, and cohort trends.

Prepare dashboards, performance reports, and actionable recommendations for stakeholders.

Preferred candidate profile

36 years in Growth, Product, CRM, Lifecycle Marketing, or Subscriber Retention

Strong grip on subscription models, churn drivers, and LTV

Hands-on with A/B testing, cohort/funnel analysis, and tools like Amplitude, CleverTap, GA, or Tableau

Comfortable working cross-functionally with Product, Engineering, Design & Editorial

Experience in media, OTT, news, or subscription/membership businesses

How to Apply: Send your CV along with a covering letter (mentioning current CTC and notice period) to: [email protected] / [email protected]

Subject Line: Growth Product Manager - Retention | Chennai

Regards,

HR team

📌 Job Opening For Growth Product Manager - Retention (Chennai)
🏢 THG Publishing
📍 Chennai