Institutional Sales Manager

Company: Henfruit

Industry: Food & FMCG

Department: Sales & Business Development

Location: Delhi / Pan India

Employment Type: Full-time

Experience: 5–8 years

Role: Institutional Sales / B2B Sales

About Henfruit

Henfruit is an egg-focused food brand committed to delivering high-quality, protein-rich food solutions to consumers and businesses. We are expanding our institutional business and are looking for an experienced sales professional to drive B2B growth across India.

Position Summary The Institutional Sales Executive / Manager will be responsible for driving business growth by acquiring, developing, and managing institutional customers across India.

The role involves identifying new business opportunities, building strong relationships with key accounts, generating revenue, negotiating commercial terms, and ensuring smooth coordination with internal teams for order fulfillment and customer service.

The ideal candidate should have robust B2B/institutional sales experience, preferably in the Food, FMCG, HoReCa, or related industries, along with excellent communication, negotiation, and relationship-management skills.

Key Responsibilities

- Identify, prospect, and develop new institutional business opportunities across India.
- Generate sales from key institutional segments including:
- Hotels
- Restaurants
- Quick Service Restaurants (QSRs)
- Cloud Kitchens
- Caterers
- Hospitals
- Food Processing Companies
- Government & Semi-Government Institutions
- Other large institutional buyers
- Develop and maintain robust relationships with existing and prospective clients.
- Understand customer requirements and provide suitable product and commercial solutions.
- Conduct regular client meetings, sales presentations, product discussions, and negotiations.
- Prepare quotations, commercial proposals,



and negotiate pricing and payment terms within company guidelines.
- Achieve monthly, quarterly, and annual sales and revenue targets.
- Identify market trends, customer needs, competitor activities, and potential business opportunities.
- Manage the complete sales cycle from lead generation and customer acquisition to order closure and relationship management.
- Coordinate with internal teams such as Operations, Supply Chain, Finance, and Customer Service to ensure timely order execution and customer satisfaction.
- Maintain accurate records of sales activities, customer information, leads, opportunities, and business forecasts.
- Follow up on outstanding payments and coordinate with the finance team for timely collections.
- Explore opportunities for expanding Henfruit's institutional presence across new markets and customer segments.
- Prepare regular sales reports and provide updates on business performance and market developments.

Required Skills & CompetenciesSales & Business Development

- Strong experience in B2B, Institutional Sales, or Business Development.
- Proven ability to generate leads and acquire new customers.
- Strong client relationship and key account management skills.
- Ability to independently manage the complete sales cycle.
- Target-oriented with a strong focus on revenue generation.

Commercial Skills

- Strong negotiation and communication skills.
- Understanding of pricing, margins, quotations, payment terms, and commercial negotiations.
- Ability to prepare business proposals and close deals effectively.

Industry Knowledge

- Experience in the Food, FMCG, HoReCa, QSR, Food Processing, or related industries will be preferred.
- Good understanding of institutional procurement and B2B buying processes.
- Existing network of institutional customers will be an added advantage.

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Benefits

- Paid sick time

Work Location: In person

📌 Institutional Sales (Delhi)
🏢 HENFRUIT
📍 Delhi