Inbound Marketing Specialist

Experience: 3 years

Employment Type: Full-time Location: Bengaluru

About the Role

We are looking for a results-driven Inbound Marketing Specialist with 3+ years of experience to drive lead generation, content marketing, SEO, and marketing automation initiatives. The ideal candidate should be comfortable developing and executing inbound campaigns that attract, engage, nurture, and convert prospects into qualified leads.

Key Responsibilities

· Develop and execute inbound marketing strategies aligned with business and revenue goals.

· Plan and manage content marketing across blogs, website pages, case studies, whitepapers, newsletters, and social media.

· Drive SEO initiatives, including keyword research, on-page optimization, content optimization, and backlink strategies.

· Manage lead-generation campaigns through organic search, content, email, social media, and other inbound channels.

· Create and optimize landing pages, lead magnets, forms, CTAs, and conversion funnels.

· Develop and manage email marketing and lead-nurturing campaigns.

· Work closely with sales teams to improve MQL-to-SQL conversion and lead quality.

· Monitor and analyze campaign performance using tools such as Google Analytics, Search Console, CRM, and marketing automation platforms.

· Conduct competitor and market research to identify new opportunities.

· Continuously experiment with messaging, content, landing pages, and campaigns to improve conversion rates.

· Prepare regular reports covering traffic, leads, conversion rates, CAC, engagement, and campaign ROI.





Required Skills & Experience

· 3+ years of experience in inbound marketing, digital marketing, demand generation, or a similar role.

· Strong understanding of SEO, content marketing, email marketing, lead generation, and conversion optimization.

· Hands-on experience with Google Analytics, Google Search Console, and SEO tools such as SEMrush/Ahrefs.

· Experience with a CRM and/or marketing automation platform such as HubSpot, Salesforce, Zoho, or similar.

· Strong content writing and communication skills.

· Ability to analyze marketing data and translate insights into actionable strategies.

· Understanding of B2B marketing and lead-generation funnels is preferred.

· Robust project management and stakeholder-management skills.

· Ability to work independently as well as collaborate with sales, product, and design teams.

Good to Have

· Experience in B2B technology/SaaS/media-tech marketing.

· Experience running paid campaigns on Google or LinkedIn.

· Basic understanding of HTML/CSS and website CMS platforms such as WordPress.

· Experience with marketing automation and CRM workflows.

· Knowledge of AI-powered marketing and content tools.

Key Performance Indicators (KPIs)

· Organic website traffic and rankings

· Marketing Qualified Leads (MQLs)

· Lead-to-opportunity conversion

· Cost per lead

· Landing-page conversion rates

· Email engagement and conversion

· Content engagement

· Pipeline and revenue contribution from inbound channels

Benefits

- Flexible schedule

Work Location: In person

📌 Inbound Marketing Specialist (Bengaluru)
🏢 Logituit Technology
📍 Bengaluru