About Petals

Petals Enlightenment Institutes Limited operates preschool, daycare, after-school and corporate childcare centres under the Petals Preschool & Daycare brand. We are a second-generation education group with a network across Delhi, Noida and Gurgaon, now scaling our franchise footprint nationally.

About the Role

We are looking for a Head of Sales to own franchise closures across India. This is a closing role. You will take qualified prospects through the full cycle pitch, unit economics, site evaluation, negotiation and signature and build the team that scales it.

Marketing generates the pipeline. You convert it. You are measured on franchises signed and properties finalised.

Key Responsibilities

Franchise Sales

- Own the national franchise sales number: enquiry to signed MOU to property finalisation
- Pitch the franchise opportunity to investor-profile prospects with credibility on investment, unit economics, payback and ROI
- Conduct discovery and financial qualification — separate responsible investors from tyre-kickers early
- Run site visits, centre walkthroughs and meetings with existing franchise partners as references
- Negotiate and close commercial terms within approved parameters
- Coordinate with the property and legal teams through agreement and handover

Pipeline and Process

- Own CRM hygiene, lead stage discipline and follow-up SLAs across the sales team
- Forecast monthly and quarterly closures with accuracy
- Report conversion at every funnel stage and work with marketing to improve lead quality
- Build the sales playbook: pitch decks, objection handling, qualification scripts, follow-up cadence

Market Development

- Identify and prioritise target cities and micro-markets for expansion
- Build channel partner, broker and consultant networks for franchise lead generation
- Represent Petals at franchise expos, education fairs and investor forums





Team Leadership

- Build, train and lead a field and tele-sales team
- Set individual targets, run weekly reviews and hold the team accountable
- Coach on high-ticket consultative selling, not order-taking

Required Qualifications

- 8+ years in sales, with a minimum of 3 years leading a team
- Mandatory: demonstrated track record of closing high-ticket sales with a ticket size of ₹35 lakh and above with verifiable numbers
- Proven ability to sell to investor-profile buyers who are evaluating returns, not features
- Strong command of unit economics, ROI conversations and financial objection handling
- Comfortable with CRM-driven pipeline management and accurate forecasting
- Strong written and verbal communication in English and Hindi
- Willingness to travel extensively across India
- Bachelor's degree; MBA preferred

Preferred Qualifications

- Experience selling franchise opportunities of any category retail, F&B;, services, healthcare, fitness, automotive
- Strongly preferred: experience selling a service franchise, where the product is a system, brand and operating model rather than inventory
- Added advantage: experience in preschool, K-12, coaching, edtech or any school franchise business
- Existing network of franchise brokers, consultants or investor communities

What We Offer

- Fixed salary with a performance-linked incentive tied directly to franchise sign-ups and property finalisation
- Full ownership of the sales function with direct access to leadership
- A live pipeline and a marketing engine feeding it
- The opportunity to build a national franchise network from the ground up

How to Apply

Send your CV to [email protected]. Include a short note covering the highest-ticket product you have sold, your average deal size, and the number of closures you delivered last year.

Petals is an equal opportunity employer. All applications are considered on merit.

📌 Head of Sales – Franchise Development (Delhi)
🏢 Petals Preschool and Day Care
📍 Delhi